EL­E­VA­TOR PITCH

Forbes - - ENTREPRENEURS -

LOTTE WORLD TOWER, SEOUL FLOORS: 123 SEC­ONDS: 48 WORDS PER MINUTE: 130

In the time it takes to reach the 117th-floor ob­ser­va­tory of South Korea’s tallest build­ing, Gold­man Sachs alum Bren­dan Alper, 30, ex­plains why you should love Hater, a Brook­lyn­based dat­ing app with a caus­tic new ap­proach.

“Hater matches peo­ple based on what they hate. Swipe on thou­sands of top­ics rang­ing from ‘Kim Jong Un’ to ‘ketchup on hot dogs,’ and al­go­rithms rec­om­mend the most com­pat­i­ble matches. Although Hater started as a com­edy sketch, we’re no gim­mick. Stud­ies have shown that peo­ple bond more over mu­tual dis­likes than shared in­ter­ests. Thou­sands of peo­ple world­wide are meet­ing, hav­ing fun and com­plain­ing about tan­gled head­phones and chatty Uber driv­ers. Hater scored a deal with Mark Cuban on Shark Tank, and we’re backed by the cre­ators of Candy Crush.”

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