Forbes - - LEADERBOARD -

To be­zos—and be­yond

2012: Ama­zon’s de­ci­sion to sell the Kin­dle Fire tablet at a break-even price was weigh­ing on the e-re­tailer’s stock—and on Jeff Be­zos’ for­tune, which was then a mere $23 bil­lion. 2018: that fig­ure is now $160 bil­lion af­ter a breath­tak­ing fiveyear run in which Ama­zon moved into mar­kets such as gro­ceries, health­care, brick-and-mor­tar re­tail and con­nected-home de­vices.

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