di­ver­sity is Good Busi­ness

Forbes - - PROMOTION -

tbe a leader in best busi­ness prac­tices, the nfl rec­og­nizes that di­ver­sity is a crit­i­cal fac­tor, and that it must be re­flected through­out the or­ga­ni­za­tion, not in just one as­pect of it. We want the best peo­ple in the best pos­si­ble po­si­tions and give ev­ery­body the op­por­tu­nity to ex­cel.

We seek to en­sure full di­ver­sity through­out our coach­ing ranks, ex­ec­u­tive ranks and the league of­fice. to achieve this, we are an or­ga­ni­za­tion that col­lec­tively finds so­lu­tions through our com­mit­ment to in­no­va­tion. the suc­cess of our league de­pends on it.

“the nfl en­gages a di­verse work­force by em­pow­er­ing peo­ple to work pro­duc­tively, ef­fi­ciently and in ways that ev­ery­one feels val­ued by the or­ga­ni­za­tion,” says robert Gul­liver, nfl ex­ec­u­tive vice Pres­i­dent of Hu­man re­sources and chief di­ver­sity of­fi­cer.

di­verse ideas, opin­ions and cri­tiques bring clar­ity and make us a bet­ter or­ga­ni­za­tion. as part of the nfl’s on­go­ing ef­forts to im­prove di­ver­sity and in­clu­sion, we es­tab­lished new guide­lines for the rooney rule in march 2018. clubs are now re­quired to hold open head coach­ing or se­nior foot­ball op­er­a­tions po­si­tions for at least one week, dur­ing which time at least two mi­nor­ity can­di­dates must be in­ter­viewed.

those re­spon­si­ble for the game within foot­ball op­er­a­tions ex­em­plify our di­ver­sity. this group, led by ex­ec­u­tive vice Pres­i­dent of foot­ball op­er­a­tions troy vin­cent, in­cludes: david Gardi, svP foot­ball op­er­a­tions; al­berto riveron, svP of­fi­ci­at­ing; dawn aponte, chief foot­ball ad­min­is­tra­tive of­fi­cer; rod Graves, svP foot­ball ad­min­is­tra­tion and club ser­vices; arthur mcafee, svP Player en­gage­ment; tracy Perl­man, svP foot­ball com­mu­ni­ca­tions and mar­ket­ing; and damani leech, vP foot­ball strat­egy and Busi­ness de­vel­op­ment.

the nfl con­tin­ues to ex­pand its sys­tem of di­ver­sity and in­clu­sion that ob­jec­tively, fairly and justly re­duces sub­jec­tive cri­te­ria, dis­crim­i­na­tion and em­braces high stan­dards of char­ac­ter, abil­ity and shared re­spon­si­bil­ity. as we an­a­lyze our progress, we do so with a com­mit­ment to sus­tain­able so­lu­tions that im­prove and per­fect our high stan­dards of ex­cel­lence.

the nfl leads the sports in­dus­try in pro­mot­ing di­ver­sity in hir­ing. sev­eral con­sid­er­a­tions play a role in our long-term suc­cess: Hir­ing a per­son to run a team, to coach a po­si­tion, to over­see train­ing, scout­ing, con­di­tion­ing or any other mat­ter of club op­er­a­tions—front of­fice or on the field—is a so­cial science, in­volv­ing tal­ent, trust, re­la­tion­ship, per­son­al­ity and many more tan­gi­ble and in­tan­gi­ble fac­tors.

our part­ner­ship with His­tor­i­cally Black col­leges and uni­ver­si­ties (HBcus) through the mid-east­ern ath­letic con­fer­ence and south­west­ern ath­letic con­fer­ence is strate­gic. We be­lieve HBcus specif­i­cally, and the ncaa gen­er­ally, rep­re­sent fer­tile ground to de­velop di­verse can­di­dates for our spe­cial­ized work­force. there are great op­por­tu­ni­ties among these ranks be­cause there is ac­tual lever­age for fair­ness in hir­ing prac­tices through the pub­lic do­main of the ncaa, equal op­por­tu­nity em­ploy­ment and ti­tle iX pro­tec­tions.

the nfl-HBcu part­ner­ship demon­strates our com­mit­ment to cel­e­brat­ing the im­pact HBcus have had on pro­fes­sional foot­ball. it’s de­signed to drive aware­ness of ca­reer op­por­tu­ni­ties and pro­vide ac­cess to the busi­ness of our sport. these in­clude re­sources and col­lab­o­ra­tion to de­velop tal­ent in of­fi­ci­at­ing, ath­letic train­ing, sports jour­nal­ism, ad­vo­cacy in sports and foot­ball op­er­a­tions (equip­ment man­agers, turf man­agers, strength coaches and video di­rec­tors) through in­tern­ships and work­shops.

the nfl Women’s ca­reer in foot­ball fo­rum en­gages as­pir­ing ex­ec­u­tives through pre­sen­ta­tions, panel dis­cus­sions, break­out ses­sions and net­work­ing op­por­tu­ni­ties with club and league ex­ec­u­tives and in­dus­try ex­perts. the fo­rum is an op­por­tu­nity for women to learn about the range of op­por­tu­ni­ties in and around the game and gain ex­pe­ri­ence and in­sight from nfl ex­ec­u­tives and foot­ball ex­perts. since the in­au­gu­ral event in 2016, nearly 50 women who par­tic­i­pated have been hired for po­si­tions in scout­ing, coach­ing, foot­ball op­er­a­tions and busi­ness op­er­a­tions.

these ac­ti­va­tions and part­ner­ships are vi­tal to ex­pand­ing the nfl’s qual­i­fied and di­verse work­force and our longterm strate­gic de­vel­op­ment. the nfl’s com­mit­ment to di­ver­sity and in­clu­sion is re­flec­tive of its pur­suit of ex­cel­lence as the leader in sports.

in short, di­ver­sity is good busi­ness.

rod Graves SVP Foot­ball Ad­min­is­tra­tion and Club Ser­vices

tracy Perl­man SVP Foot­ball Com­mu­ni­ca­tions and Mar­ket­ing

dawn aponte Chief Foot­ball Ad­min­is­tra­tive Of­fi­cer

damani leech VP Foot­ball Strat­egy and Busi­ness De­vel­op­ment

troy Vin­cent Ex­ec­u­tive Vice Pres­i­dent of Foot­ball Op­er­a­tions

david Gardi SVP Foot­ball Op­er­a­tions

arthur Mcafee SVP Player En­gage­ment

al­berto riveron SVP Of­fi­ci­at­ing

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