Our Tradition Of Smart Advice
For the last fve years I’ve chronicled dramatic change at FORBES—HOW we confronted marketplace challenges by upending the labor, compensation and advertising models of traditional media. The results propelled our magazine readership and digital audience to record levels. Throughout there’s been one constant: our journalistic commitment to deliver the smartest fnancial advice possible. This Investment Guide, one of two we publish every year, delivers on that promise in unique ways.
This issue’s theme is “The Future of Money.” Our coverage features an exciting new list: The FORBES Fintech 50, or the companies that will change your fnancial life and disrupt your portfolio. We interviewed hundreds of experts and CEOS to come up with the list, which includes startups that are involved in investing and trading; personal fnance; lending; payments; small business; crowdfunding; digital currencies; and institutional processes. As always, we pay close attention to real estate, retirement, funds, bonds, stocks, alternative investments, taxes, estate planning and philanthropy.
From her perch in Washington, D.C., Janet Novack has played an infuential role in our investment coverage for 29 years. “The core of our philosophy hasn’t changed,” she says. “We believe investors should diversify, hold down taxes and investment costs when they can and approach skeptically anything that sounds too good to be true.” Janet and our money team work hard to provide the sophisticated investing and tax strategies that high-net-worth FORBES readers of our magazine expect from us.
FORBES is well-known in media circles for its cutting-edge approach to digital journalism. That spills over to our fnancial coverage on the Web. Our expert-contributor model enables us to provide great fnancial advice to readers of every age and level of wealth. Three reporters, Samantha Sharf, Maggie Mcgrath and Lauren Gensler, along with dozens of contributors, focus their energies on Millennials, who now make up 45% of Forbes.com’s 38 million domestic monthly visitors. “I’m particularly proud,” Janet told me, “of our coverage of student debt, credit, budgeting, spending, saving and the human side of money decisions.”
For 98 years FORBES has tracked fnancial markets during good times and bad, always with audience interests in mind. Magazine and digital readers of every age can rest assured we have their fnancial lives covered in every way.