Our Tra­di­tion Of Smart Ad­vice

Forbes - - Inside Scoop - By LEWIS D’VORKIN

For the last fve years I’ve chron­i­cled dra­matic change at FORBES—HOW we con­fronted mar­ket­place chal­lenges by up­end­ing the la­bor, com­pen­sa­tion and ad­ver­tis­ing mod­els of tra­di­tional me­dia. The re­sults pro­pelled our mag­a­zine read­er­ship and dig­i­tal au­di­ence to record lev­els. Through­out there’s been one con­stant: our jour­nal­is­tic com­mit­ment to de­liver the smartest fnan­cial ad­vice pos­si­ble. This In­vest­ment Guide, one of two we pub­lish ev­ery year, de­liv­ers on that prom­ise in unique ways.

This is­sue’s theme is “The Fu­ture of Money.” Our cov­er­age fea­tures an ex­cit­ing new list: The FORBES Fin­tech 50, or the com­pa­nies that will change your fnan­cial life and dis­rupt your port­fo­lio. We in­ter­viewed hun­dreds of ex­perts and CEOS to come up with the list, which in­cludes star­tups that are in­volved in in­vest­ing and trad­ing; per­sonal fnance; lend­ing; pay­ments; small busi­ness; crowdfunding; dig­i­tal cur­ren­cies; and in­sti­tu­tional pro­cesses. As al­ways, we pay close at­ten­tion to real es­tate, re­tire­ment, funds, bonds, stocks, al­ter­na­tive in­vest­ments, taxes, es­tate plan­ning and phi­lan­thropy.

From her perch in Wash­ing­ton, D.C., Janet No­vack has played an in­fuen­tial role in our in­vest­ment cov­er­age for 29 years. “The core of our phi­los­o­phy hasn’t changed,” she says. “We be­lieve in­vestors should di­ver­sify, hold down taxes and in­vest­ment costs when they can and ap­proach skep­ti­cally any­thing that sounds too good to be true.” Janet and our money team work hard to pro­vide the so­phis­ti­cated in­vest­ing and tax strate­gies that high-net-worth FORBES read­ers of our mag­a­zine ex­pect from us.

FORBES is well-known in me­dia cir­cles for its cut­ting-edge ap­proach to dig­i­tal jour­nal­ism. That spills over to our fnan­cial cov­er­age on the Web. Our ex­pert-con­trib­u­tor model en­ables us to pro­vide great fnan­cial ad­vice to read­ers of ev­ery age and level of wealth. Three re­porters, Sa­man­tha Sharf, Mag­gie Mcgrath and Lau­ren Gensler, along with dozens of con­trib­u­tors, fo­cus their en­er­gies on Mil­len­ni­als, who now make up 45% of Forbes.com’s 38 mil­lion do­mes­tic monthly visi­tors. “I’m par­tic­u­larly proud,” Janet told me, “of our cov­er­age of stu­dent debt, credit, bud­get­ing, spend­ing, saving and the hu­man side of money de­ci­sions.”

For 98 years FORBES has tracked fnan­cial mar­kets dur­ing good times and bad, al­ways with au­di­ence in­ter­ests in mind. Mag­a­zine and dig­i­tal read­ers of ev­ery age can rest as­sured we have their fnan­cial lives cov­ered in ev­ery way.

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