Near War’s End: May 15, 1945

Forbes - - Forbes @ 100 -

Hitler was dead, and Mus­solini, too, their forces de­feated. The U.S. had cel­e­brated vic­tory in Europe a week ear­lier. But one Axis power stub­bornly fought on: Ja­pan.

To keep the ef­fort go­ing, Amer­ica turned to a fre­quently used weapon: war bonds. In keep­ing with the pa­tri­otic spirit of the times, FORBES pro­vided prime real es­tate to sup­port the bond drive, turn­ing its cover into a full-page un­paid ad­ver­tise­ment for the 7th War Loan, com­plete with a glory shot of the Iwo Jima flag-rais­ing. It wasn’t the first time FORBES gave up its cover in this way: At least three oth­ers from the 1940s fea­tured ads for war bonds.

For pa­tri­otic in­vestors, $18.75 got them a $25 bond with Un­cle Sam’s prom­ise to pay the dif­fer­ence ten years later. (In to­day’s terms, that’s $250 for $330 down the road.) In all, Amer­ica would bor­row $156 bil­lion (roughly $2.1 tril­lion now) through war bonds.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.