Get Squared Away
a little silk in the pocket says so much. IT’S EASY TO turn up your nose at the pocket square. Unlike its cotton cousin the handkerchief, which has a clear utilitarian purpose, a linen or silk square is purely for show. But with business-casual now business as usual, the pocket square has returned, front and off-center, to add a dash of panache without making you look like a stiff. In 2015 Men’s Wearhouse reported a 50% increase in pocket square sales over the past five years, and dapper men such as Daniel Craig, David Beckham and CNN’S Jake Tapper are rarely seen without one.
As for how to wear it, the first rule is never match it to a tie (if you still even wear one). Beyond that, there are countless ways to let it flow from your jacket pocket—aside from a simple straight fold—so start with these two basic methods: Pick it up from the center of the square and decide whether you want points up (so they rise like stalagmites) or down (to create a simple puff). Finesse as needed. You really can’t blow it—or into it.