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With his mo­bile games al­ready megahits in South Korea, Jun-hyuk Bang hopes to win over Amer­ica, too. THE LAT­EST EPIC SAGA to cap­ture the world’s at­ten­tion un­folds at fin­ger­tip speed: The mo­bile game Marvel Fu­ture Fight boasts a com­plex nar­ra­tive set across al­ter­na­tive di­men­sions and an ever-in­creas­ing cast with such comic book A-lis­ters as Iron Man and Spi­der-man. Since its April 2015 de­but it has been down­loaded more than 50 mil­lion times and cracked the top ten in 118 coun­tries, in­clud­ing the U.S., Bri­tain and South Korea.

Its Korean suc­cess isn’t a sur­prise. Marvel Fu­ture Fight was cre­ated by Seoul-based Net­mar­ble Games, the brain­child of Jun-hyuk Bang, 47. Net­mar­ble has de­vel­oped hits such as the crea­ture-cap­ture ad­ven­ture Mon­ster Tam­ing and Seven Knights, a mix of Norse myth and Game of Thrones. Bang knows how to spin a good tale in his games and his life story: He has been com­pared to Steve Jobs, given that both men left tech com­pa­nies they founded (for health rea­sons, in Bang’s case), only to re­turn and re­vive them. Bang founded Net­mar­ble in 2000, de­parted six years later and came back in 2011, shift­ing its fo­cus from desk­top to mo­bile: “I saw the [in­crease in the] num­ber of peo­ple us­ing smart­phones in Korea and felt this is go­ing to be the new cul­ture, more than just a phone.”

With his 32% stake in Net­mar­ble worth an es­ti­mated $1.2 bil­lion, he is eye­ing the U.S. as his next growth mar­ket. He’s bank­ing on his Marvel part­ner­ship to help, as well as the $130 mil­lion Net­mar­ble paid last July for a ma­jor­ity of Los An­ge­les-based SGN Games. It’s a de­par­ture for Bang in terms of ge­og­ra­phy—and style. SGN’S big­gest hit so far: the sim­ply plot­ted but aptly named Cookie Jam, a Candy Crush-es­que baked-goods game.

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