Bestselling Business Books
SHIFTING A MILLION physical copies is a challenge in today’s publishing climate; doing so with a business book is even trickier. Yet 11 authors have managed it since 2004, when Nielsen began tracking book sales. Occupying the executive suite: Tom Rath’s Strengthsfinder 2.0, from 2007, which purports to help you discover hidden talents and put them to use.
Rath’s sales demolish even those of such well-known pop-econpsych works as Blink and Freakonomics. The oldest title still being plucked off shelves: the find-a-career classic What Color Is Your Parachute?, first published in 1970 and now in its 47th edition.