Best­selling Busi­ness Books

Forbes - - Leaderboard Business Library -

SHIFT­ING A MIL­LION phys­i­cal copies is a chal­lenge in to­day’s pub­lish­ing cli­mate; do­ing so with a busi­ness book is even trick­ier. Yet 11 au­thors have man­aged it since 2004, when Nielsen be­gan track­ing book sales. Oc­cu­py­ing the ex­ec­u­tive suite: Tom Rath’s Strengths­finder 2.0, from 2007, which pur­ports to help you dis­cover hid­den tal­ents and put them to use.

Rath’s sales de­mol­ish even those of such well-known pop-econpsych works as Blink and Freako­nomics. The old­est ti­tle still be­ing plucked off shelves: the find-a-ca­reer clas­sic What Color Is Your Parachute?, first pub­lished in 1970 and now in its 47th edi­tion.

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