Klieg Lit

Forbes - - Leaderboard Business Library -

CELEBRI­TIES ARE big busi­ness in the book in­dus­try, rou­tinely se­cur­ing boffo ad­vances for their mem­oirs. Now there’s also a cot­tage in­dus­try of celeb pub­lish­ers ea­ger to cash in on the back end, too. Some im­prints have been small, such as ac­tor Viggo Mortensen’s Perce­val Press, which fo­cuses on the arts and crit­i­cism. Oth­ers are more main­stream. One cer­tain to do well: Oprah Win­frey’s as-yet-un­named Flat­iron Books im­print, which will pub­lish her mem­oir in 2017.

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