The Most Valuable Sports Brands
What’s in a name? Tens of millions of dollars—for the teams, sporting events, businesses and athletes on our Fab 40 list, at any rate. The ranking doesn’t estimate, say, the total value of the New York Yankees but rather what the Yankees’ brand name is worth. We calculate each category differently, focusing on metrics such as ticket sales, endorsements and broadcast agreements. For the complete methodology, please visit forbes.com/fab-40.
the world’s most popular athlete enjoys a wide range of sponsorship deals, including tag heuer and monster headphones. 1 2 3 4 5 6 7 8 9 10 Nike ESPN Adidas Under Armour Sky Sports MLB ADVANCED media UFC yes reebok NESN
the average 30-second television ad cost a record $5 million.
hardwood losers but boardroom winners, the Knicks scored $100 million in the fifirst first year of their new 20-year agreement with the madison square Garden network.