JUST DESERTS?

Forbes - - Strategies -

A be­atific Brian Krzanich, CEO of In­tel,

gazed out from the cover of Forbes’ De­cem­ber 26, 2017, is­sue—the

face of the colos­sal chip­maker, which had claimed the top spot on our in­au­gu­ral “Just 100” rank­ing of good corpo

rate cit­i­zen­ship.

This June, Krzanich re­signed his post af­ter the com­pany dis­cov­ered he’d had an af­fair with a staffer. An­other #Metoo

creep get­ting his come­up­pance? Well, not ex­actly. The Just 100 en­com­passed firms’ ef­forts at com­mu­nity build­ing, their en­vi­ron­men­tal bona fides and their treat­ment of work­ers. Most an­a­lysts, Krzanich told us in De­cem­ber, look solely at the cost sav­ings of lay­offs, but “they don’t think about the em­ploy­ees’ longterm morale”—which is pre­sum­ably boosted, one hopes, by hold­ing even the com­pany’s top ex­ec­u­tives to ac­count for rules vi­o­la­tions. So even though the af­fair was con­sen­sual, re­port­edly oc­curred be­fore Krzanich was CEO and was no longer on­go­ing, the 36-year In­tel vet was shown the door. Was his ouster just? In to­day’s

cli­mate, In­tel clearly couldn’t be too care­ful.

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