GUSTO

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Gusto’s founders were sick of watch­ing their fam­i­lies strug­gle with the pa­per­work that comes with run­ning small busi­nesses, so they de­cided to start a busi­ness that would take the pain out of pay­roll, health in­surance and HR. “Ev­ery year 40% of com­pa­nies get fined for in­cor­rectly doing their pay­roll taxes,” says CEO Josh Reeves. His startup hopes to serve as a shield, pro­tect­ing small busi­nesses from gov­ern­ment com­plex­ity and grow­ing pains.

— Sa­mar Mar­wan

JOSH REEVES

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