Katy Perry Breaks Twitter Record As The First Ever To Hit 100 Mil­lion Followers

ForbesWeekly - - NEWS - BY DANA FELD­MAN, FORBES CON­TRIB­U­TOR

Katy Perry set a record to­day as the first per­son to hit 100 mil­lion Twitter followers. Ac­ces­si­bil­ity is the name of the game for celebri­ties th­ese days and so­cial me­dia has made it eas­ier than ever for artists to di­rectly reach and con­nect to their fans.

Perry’s 2008 hit “I Kissed a Girl” in­stantly turned this Cal­i­for­nia na­tive into one of the big­gest names in mu­sic and ever since, she’s made it a point to make her­self re­lat­able and reach­able to her mil­lions of followers.

Last month, Perry was ranked No. 95 (tied with Chance The Rap­per) on the FORBES list of the 100 high­est­paid celebri­ties, with $33 mil­lion in earn­ings. Though she didn’t tour over the past year, she earned sev­en­fig­ure salaries from var­i­ous en­dorse­ment deals with the likes of Cover Girl, Claire’s and H&M. And, she just scored a re­ported $25 mil­lion to judge the up­com­ing “Amer­i­can Idol” re­boot, more than any judge on the show thus far.

Since join­ing Twitter in 2009, the 32-year-old singer has al­lowed her fans into her world by shar­ing ma­jor ca­reer mile­stones, both the highs and lows, with well over a 1,000 photos and videos and over 8,500 Tweets. And, she’s de­buted count­less songs, videos and an­nounce­ments di­rectly to her fans on Twitter first.

The big­gest con­ver­sa­tion about Perry was the day of the 2015 Su­per Bowl; the day the pop cul­tural phe­nom­e­non #LeftShark was born. And, her Tweets have got­ten up­wards of 132,000 Retweets. Her re­cent Tweet “Pray­ing for ev­ery­one at @Ari­anaGrande’s show” fol­low­ing the sui­cide bomb­ing at Grande’s Manch­ester con­cert, got 72,000 Retweets. Some of the most Tweeted about hash­tags re­gard­ing Perry have in­cluded: #roar, #KatyCats, #Prism, #ChainedToTheRhythm, #Rise and #LoveKaty.

She’s amassed a huge fol­low­ing, of that there is no ar­gu­ment. She has used the Twitter plat­form bril­liantly for both con­nec­tion, as well as sell­ing her wares. She’s business savvy and un­der­stands the needs and wants of her au­di­ence. Upon drop­ping her new al­bum “Wit­ness” ear­lier this month, Perry live-streamed her life “Big Brother” style for an en­tire week­end, giv­ing fans exclusive, and unedited, ac­cess into her life. They got to watch her every move, in­clud­ing her sleep­ing, and lis­ten to her in­ti­mate con­ver­sa­tions. This took place in a house she called “Wit­ness Head­quar­ters.” There were cam­eras in every room, in­clud­ing the bed­room. She did con­fes­sion­als each morning wherein she in­ter­acted with fans the world over and an­swered their ques­tions.

Many would find this type of open­ness un­com­fort­able, but not Perry. This type of open ac­cess al­lows fans to feel a con­nec­tion to her and it’s work­ing for the su­per­star. Al­bum and ticket sales for her “Wit­ness” tour of 2017-18 are sky­rock­et­ing. So, what will she do next? What­ever it is, her fans are likely to find out first.

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