How Bollywood Cross­over Star Priyanka Chopra Made $10 Mil­lion Last Year

ForbesWeekly - - NEWS - BY MAD­DIE BERG, FORBES STAFF FOL­LOW MAD­DIE BERG AT www.forbes.com/sites/mad­dieberg FW

Be­com­ing a movie star isn’t easy—just look at all the as­pir­ing ac­tors wait­ing ta­bles in Los An­ge­les.

What’s tougher? Be­com­ing a movie star twice over. In the 14 years since Priyanka Chopra made her Bollywood de­but in The Hero: Love Story of a

Spy, she’s man­aged to do just that, be­com­ing a house­hold name both in In­dia and the U.S.

With film projects in both Hol­ly­wood and Bollywood, as well as a star­ring role on a broad­cast show and a hand­ful of lu­cra­tive en­dorse­ments, Chopra has man­aged to par­lay that fame into quite the pay­check.

She banked $10 mil­lion be­tween June 1, 2016 and June 1, 2017, mak­ing her Bollywood’s seventh high­est-paid star.

Her big break state­side was land­ing the role of FBI agent Alex Par­rish in ABC’s Quan­tico, which will en­ter its third sea­son in Jan­uary 2018.

In ad­di­tion to pick­ing up a Peo­ple’s Choice Award for her role in the se­ries, Chopra makes more than $3 mil­lion per sea­son, FORBES es­ti­mates.

‘I did not want to be the stereo­type of ei­ther Bollywood or what In­dian ac­tors are [usu­ally of­fered]. The ex­otic, beau­ti­ful girl, or the aca­dem­i­cally in­clined nerd,’ Chopra told Glam­our about choos­ing the role. Chopra is stick­ing with ABC for her next TV project—a sit­com she’s de­vel­op­ing based on the life of Mad­huri Dixit, a distin­guished Hindi ac­tress who moved to Colorado for her hus­band’s job.

While Chopra just made her big-screen de­but in the United States with May 2017’s Bay­watch, she has been a star at In­dia’s the­aters for over a decade.

It is in those cine­mas that she earned most of her film in­come this year with roles in Bam Bam Bol Raha

Hai Kashi and Ven­ti­la­tor, which she also pro­duced.

Even with a full film and TV slate, Chopra has en­dorse­ment deals to thank for over 50% of her in­come.

In De­cem­ber, she was named an of­fi­cial am­bas­sador for hair care com­pany Pan­tene, star­ring in both print ads and com­mer­cials for the brand in a cam­paign that also fea­tures Se­lena Gomez and Rhonda Rousey.

Lux­ury In­dian jew­eler Ni­rav Modi also chose Chopra to star in its cam­paign—one of many In­dian com­pa­nies to do so. She picked up a seven-fig­ure check for en­dors­ing the brand, FORBES es­ti­mates, as well as at least $1 mil­lion for rep­re­sent­ing Lyf Mo­bile, prov­ing her dom­i­nance in In­dia re­mains strong, de­spite her grow­ing U.S. pres­ence.

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