Rus­sell Wil­son Launches Mo­bile App To Con­nect Fans With Celebri­ties

ForbesWeekly - - NEWS - BY KURT BADENHAUSEN, FORBES STAFF

Seat­tle Sea­hawks quar­ter­back Rus­sell Wil­son has the big­gest fol­low­ing on so­cial me­dia among NFL play­ers with nearly 10 mil­lion fans com­bined on Face­book, In­sta­gram and Twit­ter. Wil­son of­fers his fans an inside look into his life as an ath­lete, father and hus­band to singer Ciara. But Wil­son is ready to give his fans even more ac­cess through a new com­pany that could change the way all celebri­ties in­ter­act with their fans.

TraceMe launched re­cently as a mo­bile-first plat­form to pro­vide fans ex­clu­sive ac­cess to their fa­vorite ath­letes, artists and celebri­ties. Wil­son founded the com­pany and is the first fea­tured celebrity for the beta iPhone app. More celebri­ties will be added in the com­ing months with Ciara, who to­tals 40 mil­lion so­cial me­dia fans, a log­i­cal early

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