Business Boutique: A Woman’s Guide for Making Money Doing What She Loves

Christy Wright

Ramsey Press Hardcover $24.99 (336pp) 978-1-942121-03-9 Written specifically for women, this comprehensive guide is a road map to planning a small business.

There are scores of books that address how to start a small business. Business guru Christy Wright’s book is different because she speaks directly to the desires and needs of women entrepreneurs. Leveraging her mother’s wedding-cake business, Wright cleverly organizes Business Boutique around four tiers, analogous to a wedding cake. “The tiers are designed in order,” writes the author, “and each tier supports everything else above it.”

Starting with Tier 1, “Build Your Foundation,” Wright tackles an area not always adequately covered in business books: the business owner’s aspirations. She delves into the “why” behind starting a business, exploring the individual’s dreams, vision, and mission. The first tier appropriately ends with a section on setting strong goals.

Tier 2, “Make It Yours,” and Tier 3, “Up and Running,” concern more concrete matters, such as investing and earning money from a business, the resources necessary to run a