Be my neigh­bor

Ponce City Mar­ket plans un­fold­ing in midst of At­lanta

GA Voice - - Front Page - By DYANA BAGBY dbagby@the­

There is a lot of ex­cite­ment about the con­struc­tion and ren­o­va­tion hap­pen­ing at Ponce City Mar­ket, the for­mer City Hall East build­ing, which was also the for­mer, his­toric Sears, Roe­buck & Company build­ing.

Slated to be­gin open­ing this fall with more stores and restau­rants open­ing through­out 2015, the project has been some five years in the ac­tual build-out. To­tal cost? A quar­ter bil­lion dol­lars.

The site, which holds mem­o­ries for many At­lantans of all ages, is ready to start a new phase of its con­tri­bu­tion to the city’s neigh­bor­hoods it touches—the Old Fourth Ward, Vir­ginia-High­land, Pon­cey-High­land and Mid­town—as a breath of fresh air into a rapidly evolv­ing sec­tion of the city.

A part­ner­ship with the At­lanta Belt­line was an­nounced this month with plans to cre­ate a North Av­enue Plaza for peo­ple to step off the Belt­line to gather. Apart­ments, or flats as they are be­ing called, are now be­ing rented, art shows are tak­ing place in the Ponce City Mar­ket art gallery and Danc­ing Goats, a cof­fee shop open in the space, is packed nearly ev­ery day of the week.

Jamestown, a real es­tate and pri­va­tee­quity group, bought the his­toric prop­erty from the city of At­lanta in 2011 for $27 mil­lion. Jamestown is be­hind such well-known de­vel­op­ments as the Chelsea Mar­ket in New York, Ghi­radelli Square in San Francisco and the his­toric Ware­house Row in Chat­tanooga, Ten­nessee.

Ponce City Mar­ket will not only be a place for peo­ple to live but also for the pub- lic to gather at nu­mer­ous planned restau­rants and re­tail shops as well as around the At­lanta Belt­line.

What re­tail stores and restau­rants are lined up for Ponce City Mar­ket?

Binders Art & Fram­ing, the Suzuki School

and Gen­eral Assem­bly.

Con­firmed restau­rant ten­ants in­clude Anne Qu­a­trano’s Dub’s Fish Camp, Lin­ton Hop­kins’ H&F Burger, Peter Chang’s Jia, Honey­suckle Gelato from Wes Jones and Han­nah Chung and Grace Lee’s Sim­ply Seoul.

How much liv­ing space is there? What are the var­i­ous sizes and costs?

259 res­i­den­tial flats now avail­able for rent; there are stu­dios, one, two and three bed­rooms avail­able start­ing at $1,295 (a month).

What is planned with the At­lanta Belt­line and why is it im­por­tant to com­bine ef­forts with the Belt­line?

We have a di­rect con­nec­tion to the Belt­line and are in­cor­po­rat­ing a pedes­trian net­work; green city spa­ces and bridge ac­cess to the East­side trail of the At­lanta Belt­line to ef­fec­tively link the build­ing with its sur­round­ing in­town neigh­bor­hoods.

The Belt­line Shed is be­ing re­stored for re­tail and restau­rant use as well.

From the June 12 Ponce City Mar­ket blog:

“We have a to­tal of four build­ings on the site and two of them front the At­lanta Belt­line. The Shed and the Boiler Build­ing. They will have re­tail and food … and with the new Boiler build­ing we’re con­struct­ing and main­tain­ing a stair and el­e­va­tor ac­cess by the North Av­enue Bridge.

“Also amaz­ing is the pub­lic-pri­vate part­ner­ship be­tween At­lanta Belt­Line, Inc. and us (Jamestown) that re­sulted in a trans­porta­tion, com­mu­nity and sys­tem preser­va­tion grant to build a pub­lic plaza with na­tive trees and grasses, an ADA ac­ces­si­ble path­way, benches, bike racks and trash cans. All for pub­lic use. In front of and de­signed in a co­or­di­nated ef­fort to serve the needs of the At­lanta Belt­line tran­sit and trail cor­ri­dor as well as the new Ponce City Mar­ket Shed and Boiler build­ings re­tail fronting the trail.”

From the June 12 At­lanta Belt­Line blog:

“Work is start­ing on the North Av­enue Plaza, a project re­sult­ing from a part­ner­ship be­tween Jamestown (the de­vel­op­ers of Ponce City Mar­ket) and the At­lanta Belt­line.

“The Plaza, par­tially funded by a Fed­eral Trans­porta­tion, Com­mu­nity, and Sys­tem Preser­va­tion grant, will func­tion as a pub­lic space im­me­di­ately ad­ja­cent to the Ponce City Mar­ket de­vel­op­ment, giv­ing users of the East­side Trail a place to step off the trail and gather. Ul­ti­mately, the plaza will be ac­ces­si­ble from the bridge over North Av­enue and from the ex­ist­ing ac­cess path to Ponce City Mar­ket’s rail shed deck. Ponce City Mar­ket will also con­struct stairs and an el­e­va­tor from North Av­enue as part of the con­struc­tion of the Boiler Build­ing, which they will make ac­ces­si­ble to the pub­lic.

“In the com­ing days, Ponce City Mar­ket will be­gin the grad­ing and site prepa­ra­tion work for the plaza and the Boiler Build­ing.

“In fi­nal­iz­ing the plans for this project, Ponce City Mar­ket and At­lanta Belt­Line Inc. have co­or­di­nated closely with Trees At­lanta to ad­dress the trees that will be re­moved as part of this project re­place­ment plan is in place. Once site prepa­ra­tion is com­plete, con­struc­tion of the plaza should start this com­ing fall. The sus­tain­able plant­ing on the Plaza will also in­clude a biore­ten­tion area and na­tive grass meadow.”

How much has the project cost and when will it be com­pleted?

We are slated to open in fall 2014 with a rolling open­ing into early 2015.

Of­fice and res­i­den­tial move-ins will be­gin fall 2014 as well as the open­ings of Binders and the Suzuki School.

Pro­jected in­vest­ment is a quar­ter of a bil­lion dol­lars.

Is there go­ing to be a Fer­ris wheel on the roof or some kind of small park? What will it con­sist of if so? Who will be able to use it?

There will be amuse­ment and en­ter­tain­ment ac­tiv­i­ties avail­able and open to the pub­lic on the roof. More de­tails to come.

Ponce City Mar­ket, top, is bor­dered by the East­side Trail of the popular At­lanta Belt­line, above. (Pho­tos and ren­der­ings cour­tesy Ponce City Mar­ket)

The At­lanta Belt­line and Ponce City Mar­ket are join­ing forces to cre­ate a plaza be­tween PCM’s Boiler Build­ing and the East­side Trail for the pub­lic to en­joy.

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