transforms spaces and creates experiences.
Planning a wedding is really about creating a narrative of a couple in love that will be remembered for a lifetime, says Christopher Confero, an Atlanta wedding planner.
“There are few peak days in your life and your wedding is one of them,” he says. “Your wedding day is about emotions and making memories. When I plan a wedding I am telling their story as a couple.”
To tell the story means getting beyond a couple’s favorite colors and favorite flowers. It means getting to know them as people, he says.
With wedding planning, Confero says he tends to attract what he projects.
“My clients – we would be friends outside work,” he says. “I get to know them very well.”
A first meeting between Confero and a prospective couple takes place over afternoon tea or an evening cocktail, in a place and time where people are comfortable, loose and willing to share, he says.
“A lot of it is asking the right questions. I push beyond those little circles of what they know and love,” he says. “But it’s just as important to know what they don’t like.”
Many clients will have a few ideas of what they want for their own wedding after looking through magazines or websites. Confero says it is his job to find out exactly what they like by drilling down to specifics.
“I want to know where do [my clients] go on date nights, where do they shop for clothes, what their house looks like,” he says. “I want to get to know the clients in a relaxed setting. It is an interview – they are interviewing me and I’m interviewing them as well.”
As a “theater kid” who grew up performing in show choirs, Confero says he’s always had a performance side to himself, which he brings to every wedding he plans.
When hired by a so-called boring couple, Confero says he interprets their story for their wedding into a really well-executed day, down to finite details.
“’Boring’ translates into classic. I had a cou- ple who were both accountants. Their wedding was classic and well done. We had the chairs edged perfectly to the table,” he says.
When he brings in the couple to see the reception area for the first time, “it’s rare I don’t get tears and screams,” he says. “My favorite part is when they see their vision over the past nine months come to life.”
Knowing your audience is also about telling a great and memorable story, Confero says.
For the wedding of Dale and Brooks featured on page 24, Confero knew gay men would be impressed with the tiniest details, including monogrammed hand towels in the restroom.
“The guests loved it; they were taking them home,” he says.
A pet peeve for Confero is grooms that wear the same suit.
“Grooms should not match,” he says. Instead, wearing complementary suits is best for telling their story. Dale and Brooks, for example, had custom suits made.
“From the invitations to the cake to the flowers, I am telling one cohesive story and I have to make sure every detail ties in and works together,” he says.
“The script of a wedding … is almost like a pattern, but with each couple I’m coloring with different crayons,” he says. “And that they really trust me with such an important day in their lives is humbling. It blows my mind but I deliver every time. I’m not modest but I am gracious.”
“From the invitations to the cake to the flowers, I am telling one cohesive story and I have to make sure every detail ties in and works together.”
Top and above: Various photos from Confero’s wedding design portfolio.
Right: Confero designed wedding invitations for featured couple Dale and Brooks. (Courtesy photos)