Funding the path to office
Rich said his budget is in the market of $200,000, most of which will be spent on data collection and advertising.
“A lot of what we spend money on gets down to as simple as printing. Those are things that really cost the money, and you want to make sure you have plenty to be competitive,” he said. “We are also doing things that are not dollar-centric, which are me putting on my comfy shoes and doing door-knocking.”
Charles Bullock, Richard Russell professor of political science at the University of Georgia said there’s not a baseline amount of money a municipal candidate needs to run a successful campaign, but of course more is better than less.
“It depends upon what competition they’re facing, so that if one candidate goes up on television, you better be prepared to go up on television,” he said.
For an Atlanta market, to ensure each viewer saw the ad 10 times, Bullock heard that could cost upwards of $350,000.
Bullock remembers discovering in 2014