Fund­ing the path to of­fice

GA Voice - - Ge­or­gianews -

Rich said his bud­get is in the mar­ket of $200,000, most of which will be spent on data col­lec­tion and ad­ver­tis­ing.

“A lot of what we spend money on gets down to as sim­ple as print­ing. Those are things that re­ally cost the money, and you want to make sure you have plenty to be com­pet­i­tive,” he said. “We are also do­ing things that are not dol­lar-cen­tric, which are me putting on my comfy shoes and do­ing door-knock­ing.”

Charles Bul­lock, Richard Rus­sell pro­fes­sor of po­lit­i­cal sci­ence at the Univer­sity of Ge­or­gia said there’s not a base­line amount of money a mu­nic­i­pal can­di­date needs to run a suc­cess­ful cam­paign, but of course more is bet­ter than less.

“It de­pends upon what com­pe­ti­tion they’re fac­ing, so that if one can­di­date goes up on tele­vi­sion, you bet­ter be pre­pared to go up on tele­vi­sion,” he said.

For an At­lanta mar­ket, to en­sure each viewer saw the ad 10 times, Bul­lock heard that could cost up­wards of $350,000.

Bul­lock re­mem­bers dis­cov­er­ing in 2014

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