Face­book takes out ads to tout new EU data pro­tec­tion law

Global Times US Edition - - WORLD -

Face­book took out full-page ads in Euro­pean news­pa­pers Mon­day to trum­pet tough new EU leg­is­la­tion that prom­ises “more data pro­tec­tion for you,” as the com­pany seeks to win back trust fol­low­ing a dam­ag­ing pri­vacy scan­dal.

The new law, set to come into ef­fect on May 25, aims to give users more con­trol over how their per­sonal in­for­ma­tion is stored and used on­line, with big fines for firms that break the rules.

“New EU leg­is­la­tion means more data pro­tec­tion for you,” the Sil­i­con Val­ley gi­ant said in the blue-and-white ad, which ap­peared in Ger­man dailies in­clud­ing Han­dels­blatt, Sued­deutsche Zeitung and the best­selling Bild.

It also ap­peared in Bel­gian news­pa­pers, as well as in France’s Jour­nal du di­manche news­pa­per on Sun­day.

Ahead of the in­tro­duc­tion of the Euro­pean Union’s so­called Gen­eral Data Pro­tec­tion Reg­u­la­tion, Face­book said it would be ask­ing users to check their pri­vacy set­tings and tell the firm how “we may use your data.”

“You will also have the op­por­tu­nity to ac­cess your data at any time, down­load it or delete it,” the ad went on.

Face­book ad­mit­ted ear­lier this month that up to 87 mil­lion users may have had their data hi­jacked by Bri­tish con­sul­tancy Cam­bridge An­a­lyt­ica, which worked for US Pres­i­dent Don­ald Trump dur­ing his 2016 cam­paign.

Face­book founder Mark Zucker­berg, who has re­peat­edly apol­o­gized for the mas­sive data breach, last week told the US Congress that the more strin­gent EU rules could serve as a rough model glob­ally.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.