B&R brings global

Global Times US Edition - - BIZOVE -

The China-pro­posed Belt and Ro (B&R) ini­tia­tive of­fers op­portu ties for the in­ter­na­tional growth Chi­nese brands, lead­ing global p for­mance man­age­ment compa Nielsen said on Tues­day.

“As a new driver of glob­al­iza­tio the B&R ini­tia­tive is help­ing comp nies stretch their in­ter­na­tional h ri­zons and grow,” said Zhao Xiny pres­i­dent of Nielsen China, at t Chi­nese Brand Global Strate De­vel­op­ment Fo­rum or­ga­nized Nielsen with the sup­port of the Chi In­ter­na­tional Coun­cil for the Prom tion of Multi­na­tional Cor­po­ra­tio (CICPMC).

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