What’s in Jason’s Office?
“I like data,” states Jason matter of factly. “You will see the tee sheet very clearly laid out in graphs posted clearly in my office by day, month, and hour. All decisions go through that filter to see if they meet the needs and voids of the tee sheet. I also use Menu Engineering spreadsheets to analyze and tweak the food and beverage side of the business along with many other analysis tools for labor. Key benchmarks like member surveys, guests surveys, and team member surveys also enter into the mix. The Triple Bottom Line business measurement, Trip Advisor, and Google Analytics are all posted around the office as a reminder and quick reference. I also key in on discounts in a focused way. We list all desired behavior and design all sales programs and/or discounts to accommodate what people want in golf and food and beverage. Jason Lowe came into the business of golf to accommodate his hobbies. His attention to detail and sports minded lifestyle have helped him not only grow in the business of golf, but also grow the game as well.