Los Ca­bos to host Mex­ico Golf Tourism Con­ven­tion in Fall

Golf Vacations - - Chip Shots -

The In­ter­na­tional As­so­ci­a­tion of Golf Tour Op­er­a­tors (IAGTO) will hold its 2nd Mex­ico Golf Tourism Con­ven­tion in Los Ca­bos this fall. This premier trade event will bring to­gether golf buy­ers and sup­pli­ers in a world-class des­ti­na­tion cel­e­brated for its great cour­ses, ideal cli­mate and su­perb ameni­ties.

IAGTO, which has suc­cess­fully staged des­ti­na­tion con­ven­tions in Spain, Ire­land, Por­tu­gal, Turkey and Tu­nisia, cur­rently has 636 spe­cial­ist out­bound golf tour op­er­a­tors in 61 coun­tries. Of these, 134 whole­salers

in 31 coun­tries fea­ture, pro­mote and sell golf va­ca­tions to Mex­ico. Many of these tour op­er­a­tors are lo­cated in the U.S. and Canada, each an im­por­tant mar­ket for Los Ca­bos.

Last year’s Mex­ico Golf Tourism Con­ven­tion, held in Can­cun and Riviera Maya, at­tracted 40 buyer del­e­gates from 18 dif­fer­ent coun­tries. Tour op­er­a­tors met with sup­plier del­e­gates from across Mex­ico, from Riviera Maya to Baja Cal­i­for­nia. In ad­di­tion to tourism board ex­ec­u­tives and golf re­sort rep­re­sen­ta­tives, sup­pli­ers in­cluded ma­jor ho­tel chains, ren­tal car agen­cies and des­ti­na­tion mar­ket­ing com­pa­nies.

Be­cause of Los Ca­bos’s pres­tige as a golf des­ti­na­tion, the num­ber of buyer and sup­plier del­e­gates is ex­pected to in­crease at this year’s event.

“Los Ca­bos is hon­ored to have been cho­sen to host IAGTO’s Mex­ico Golf Tourism Con­ven­tion,” said Ed­uardo Reg­ules Bukantz, Com­mer­cial Di­rec­tor of the Los Ca­bos Tourism Board. “This event will help to high­light why our des­ti­na­tion is the ‘Golf Cap­i­tal of Latin Amer­ica.’

“Golf is one of the key driv­ers of tourism to Los Ca­bos,” Bukantz added. “We are ex­cited to welcome top tour op­er­a­tors so they can see for them­selves why their clien­tele will have a great ex­pe­ri­ence on and off our fan­tas­tic golf cour­ses.”

Peter Wal­ton, Pres­i­dent and Chief Ex­ec­u­tive of IAGTO, said, “I had the op­por­tu­nity to visit Los Ca­bos for the first time in 2003, and in my opin­ion it stands out as one of the most spec­tac­u­lar golf des­ti­na­tions on the planet. What is par­tic­u­larly ex­cit­ing about Los Ca­bos is that it has con­tin­ued to evolve, adding new golf cour­ses along­side an ever-im­prov­ing in­fra­struc­ture. This is why it is so im­por­tant for us to show­case Los Ca­bos to in­ter­na­tional golf tour op­er­a­tors so that they can see and ex­pe­ri­ence this great golf des­ti­na­tion in or­der to fea­ture, pro­mote and sell it to their golf trav­el­ing cus­tomers.

“We will be tak­ing around 50 hand­picked golf tour op­er­a­tors to Los Ca­bos for the 2nd an­nual Mex­ico Golf Tourism Con­ven­tion at the end of Oc­to­ber, where they will meet with mem­bers of the lo­cal golf tourism in­dus­try and plan their 2018 golf pack­ages, group pro­mo­tions and am­a­teur tour­na­ments,” Wal­ton ex­plained. “The MGTC is special in that it focuses not only on the host des­ti­na­tion but at­tracts golf re­sorts and golf cour­ses from across Mex­ico, which makes the MGTC an in­valu­able op­por­tu­nity for sup­pli­ers and op­er­a­tors alike.”

Wal­ton re­ported that IAGTO op­er­a­tors last year took 1.9 mil­lion golfers to golf des­ti­na­tions around the world, spend­ing over $2.5 bil­lion USD. “I have no doubt that this year’s MGTC is go­ing to have a ma­jor im­pact on the growth of golf travel to Mex­ico, and we are in­debted to the Los Ca­bos Tourism Board for host­ing the event,” he said.

The for­mat of the Mex­ico Golf Tourism Con­ven­tion, sched­uled for Oc­to­ber 29 – Novem­ber 4, will fea­ture a golf day for buy­ers (op­tional for sup­pli­ers) at Puerto Los Ca­bos; a sup­plier-meets-buyer “speed­dat­ing ses­sion;” and op­por­tu­ni­ties for buy­ers to meet sup­pli­ers dur­ing presched­uled ap­point­ment ses­sions.

Tour op­er­a­tors who wish to ex­pe­ri­ence Los Ca­bos golf first-hand can join a 3-night hosted fa­mil­iar­iza­tion trip fol­low­ing the con­ven­tion. Cus­tom­ized itin­er­ar­ies will en­able small groups of buy­ers to play se­lected cour­ses among the 15 venues cur­rently open in Los Ca­bos.

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