Bridge­stone Golf Ball Lineup

Golf Vacations - - Sweet Stuff - by Terry Ross

Bridge­stone Golf made a ma­jor splash at the be­gin­ning of the year by sign­ing Tiger Woods to play its golf ball and en­dorse it world­wide. But even with the iconic Tiger side­lined with in­juries, the com­pany has en­joyed record sales and pop­u­lar­ity with its golf ball lineup that is be­ing used by many of the world’s top pro­fes­sion­als.

For the ev­ery­day player, Bridge­stone goes the ex­tra mile to make sure that they fit each player to the proper ball that it pro­duces.

Ear­lier this year, Bridge­stone in­tro­duced its pro­pri­etary BFIT golf ball fit­ting launch mon­i­tor app for smart­phones, de­signed to help play­ers quickly iden­tify the Bridge­stone ball best suited to their games. It is based on the com­pany’s pro­pri­etary Ball Fit­ting sys­tem that uses data gath­ered to drive re­search and de­vel­op­ment. This real-world un­der­stand­ing of play­ers’ needs has been re­spon­si­ble for nu­mer­ous tech­no­log­i­cal break­throughs.

“In­no­va­tion is part of ev­ery­thing we do, not only cre­at­ing the best prod­uct, but how we mar­ket it to help cus­tomers re­al­ize the ben­e­fits in­her­ent to our golf balls,” said An­gel Ila­gan, Pres­i­dent and CEO of Bridge­stone Golf. “While we’ve read many re­ports about golf’s de­cline, Bridge­stone has proven that by fo­cus­ing on in­no­va­tion and the needs of con­sumers we are able to thrive and grow.”

Bridge­stone is well-suited to of­fer an ar­ray of choices of ball fea­tures for play­ers from the tour level to those that strug­gle to get out of triple dig­its. The com­pany started mak­ing golf balls in 1935 and, as the world’s largest tire man­u­fac­turer, lever­ages its 900 rub­ber poly­mer science en­gi­neers world­wide to pro­duce high­per­form­ing prod­ucts. Cus­tomer swing and re­lated data, cap­tured through its pop­u­lar, na­tion­wide ball-fit­ting pro­gram, ad­vises con­tin­u­ous ad­vance­ment of ball tech­nol­ogy.

All the golf balls that the com­pany pro­duces have the greater feel and spin char­ac­ter­is­tics that to­day’s play­ers look for around the greens, but each model has its own for­mu­la­tion that ad­dresses the needs of a seg­ment of the golf­ing pub­lic and their ten­den­cies.

For in­stance, the Ex­tra Soft, built for higher hand­i­cap­pers,

ac­cents soft feel on all shots and long dis­tance with a straighter ball flight. Ex­tra Soft is the per­fect ball for all-around per­for­mance. Its two-piece de­sign fea­tures a softer core that gets firmer from cen­ter to the perime­ter to help pro­duce higher balls speed and lower spin to max­i­mize dis­tance.

For the e6 Soft and e6 Speed, Bridge­stone de­vel­oped a ball for your av­er­age mid-hand­i­cap­per us­ing data gath­ered from more than 2 mil­lion in-per­son and on­line ball fit­ting ses­sions. The e6 se­ries is the com­pany’s most pop­u­lar ball be­cause test­ing proves it is 9 yards longer and 31% straighter than lead­ing com­peti­tors. The new mod­els im­prove upon this her­itage and of­fer play­ers the choice to se­lect a feel that suits in­di­vid­ual pref­er­ence. The e6 SOFT pro­vides won­der­ful feel through­out the bag, re­duces driver spin for longer dis­tance and op­ti­mizes launch with irons/wedges for su­pe­rior stop­ping power. The e6 SPEED de­liv­ers ex­plo­sive ini­tial ball ve­loc­ity for in­cred­i­ble straight dis­tance. Both mod­els fea­ture new Delta Dim­ple Tech­nol­ogy, min­i­miz­ing air re­sis­tance to fur­ther en­hance dis­tance and ac­cu­racy.

The Tour B330, B330-S, Tour B330-RX and B330-RXS are de­signed for a va­ri­ety of play­ers and have vary­ing char­ac­ter­is­tics that in­crease ball speed and feel. This fall, how­ever, Bridge­stone is sup­plant­ing th­ese mod­els with its new and im­proved TOUR B lineup, which are pre­mium mod­els and rep­re­sent the most in­no­va­tive of­fer­ings from the com­pany yet.

The new se­ries in­cludes four mod­els--TOUR B X, XS, RX and RXS-- pro­vide in­creased feel, ac­cu­racy and dis­tance over com­peti­tors. As with all Bridge­stone mod­els, the com­pany uti­lized data from more than 3 mil­lion in-per­son and on­line ball fit­tings in the R&D process to de­ter­mine how spe­cific char­ac­ter­is­tics would ben­e­fit dif­fer­ent play­ers. In ad­di­tion, they used white la­bel sur­veys to gauge and ful­fill ex­act needs of cus­tomers.

TOUR B X and XS are de­signed for low hand­i­cap golfers look­ing for ex­cep­tional feel. Com­pared to the B330 and B330-S pre­de­ces­sors, the X and XS pro­vide more spin and green­side con­trol due to softer ure­thane cover for­mu­la­tion, while in­creased dis­tance comes from en­hanced aero­dy­nam­ics and im­proved 330 Dual Dim­ple de­sign. The X is for those play­ers look­ing for more ac­cu­racy off the tee while the XS pro­vides ex­tra length.

The RX and RXS are for mid-to-low hand­i­cap­pers, de­liv­er­ing ex­plo­sive dis­tance and op­ti­mized tra­jec­tory thanks to high re­pul­sion con­struc­tion and new 338 mod­i­fied Dual Dim­ple de­sign. The RX will help play­ers hit more fairways while those look­ing for un­matched feel will grav­i­tate to­ward the RXS.

More in­for­ma­tion is avail­able at: bridge­stone­golf.com

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