Bridgestone Golf Ball Lineup
Bridgestone Golf made a major splash at the beginning of the year by signing Tiger Woods to play its golf ball and endorse it worldwide. But even with the iconic Tiger sidelined with injuries, the company has enjoyed record sales and popularity with its golf ball lineup that is being used by many of the world’s top professionals.
For the everyday player, Bridgestone goes the extra mile to make sure that they fit each player to the proper ball that it produces.
Earlier this year, Bridgestone introduced its proprietary BFIT golf ball fitting launch monitor app for smartphones, designed to help players quickly identify the Bridgestone ball best suited to their games. It is based on the company’s proprietary Ball Fitting system that uses data gathered to drive research and development. This real-world understanding of players’ needs has been responsible for numerous technological breakthroughs.
“Innovation is part of everything we do, not only creating the best product, but how we market it to help customers realize the benefits inherent to our golf balls,” said Angel Ilagan, President and CEO of Bridgestone Golf. “While we’ve read many reports about golf’s decline, Bridgestone has proven that by focusing on innovation and the needs of consumers we are able to thrive and grow.”
Bridgestone is well-suited to offer an array of choices of ball features for players from the tour level to those that struggle to get out of triple digits. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce highperforming products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology.
All the golf balls that the company produces have the greater feel and spin characteristics that today’s players look for around the greens, but each model has its own formulation that addresses the needs of a segment of the golfing public and their tendencies.
For instance, the Extra Soft, built for higher handicappers,
accents soft feel on all shots and long distance with a straighter ball flight. Extra Soft is the perfect ball for all-around performance. Its two-piece design features a softer core that gets firmer from center to the perimeter to help produce higher balls speed and lower spin to maximize distance.
For the e6 Soft and e6 Speed, Bridgestone developed a ball for your average mid-handicapper using data gathered from more than 2 million in-person and online ball fitting sessions. The e6 series is the company’s most popular ball because testing proves it is 9 yards longer and 31% straighter than leading competitors. The new models improve upon this heritage and offer players the choice to select a feel that suits individual preference. The e6 SOFT provides wonderful feel throughout the bag, reduces driver spin for longer distance and optimizes launch with irons/wedges for superior stopping power. The e6 SPEED delivers explosive initial ball velocity for incredible straight distance. Both models feature new Delta Dimple Technology, minimizing air resistance to further enhance distance and accuracy.
The Tour B330, B330-S, Tour B330-RX and B330-RXS are designed for a variety of players and have varying characteristics that increase ball speed and feel. This fall, however, Bridgestone is supplanting these models with its new and improved TOUR B lineup, which are premium models and represent the most innovative offerings from the company yet.
The new series includes four models--TOUR B X, XS, RX and RXS-- provide increased feel, accuracy and distance over competitors. As with all Bridgestone models, the company utilized data from more than 3 million in-person and online ball fittings in the R&D process to determine how specific characteristics would benefit different players. In addition, they used white label surveys to gauge and fulfill exact needs of customers.
TOUR B X and XS are designed for low handicap golfers looking for exceptional feel. Compared to the B330 and B330-S predecessors, the X and XS provide more spin and greenside control due to softer urethane cover formulation, while increased distance comes from enhanced aerodynamics and improved 330 Dual Dimple design. The X is for those players looking for more accuracy off the tee while the XS provides extra length.
The RX and RXS are for mid-to-low handicappers, delivering explosive distance and optimized trajectory thanks to high repulsion construction and new 338 modified Dual Dimple design. The RX will help players hit more fairways while those looking for unmatched feel will gravitate toward the RXS.
More information is available at: bridgestonegolf.com