Westin Kier­land Golf Club First Ari­zona Course To In­stall New “Shark Ex­pe­ri­ence” In Golf Cars

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SCOTTS­DALE, AZ – Con­tin­u­ally on the fore­front of in­no­va­tion and tech­nol­ogy, The Westin Kier­land Golf Club is the first Ari­zona golf course and re­sort to in­stall “Shark Ex­pe­ri­ence” – an in­no­va­tive new golf tech­nol­ogy that en­hances the on-course ex­pe­ri­ence – to its golf car fleet.

Westin Kier­land’s Club Car golf cars will in­clude high-def­i­ni­tion touch screen dis­plays and built-in speak­ers with Blue­tooth con­nec­tiv­ity. Golfers at Westin Kier­land will now be able to en­joy stream­ing mu­sic via Slacker Ra­dio, live sports, high­lights, news and en­ter­tain­ment, in ad­di­tion to Greg Nor­man golf tips, dy­namic yardage in­for­ma­tion and more.

“The de­but of the ‘Shark Ex­pe­ri­ence’ at our Kier­land Golf Club is the re­al­iza­tion of

a chal­lenge we put forth to our golf in­dus­try part­ners sev­eral years ago to change the tra­jec­tory of the game by ad­dress­ing the con­cern that it ‘takes too long to play’,” said Bruce Lange, man­ag­ing di­rec­tor, The Westin Kier­land Re­sort & Spa. “It has al­ways been a Westin Kier­land con­tention that it’s not the length of time it takes to play, but in­stead the amount of time to play the game com­pet­ing with other golfer in­ter­ests. Bring­ing mu­sic, video and even­tu­ally tele­vised sport­ing events to the course al­lows the player to multi-task so they won’t have to give up some of their fa­vorite pas­times. We’re proud to be on the cut­ting edge of chang­ing the con­ver­sa­tion about the game and very much look­ing for­ward to pro­vid­ing our play­ers yet an­other unique Kier­land ex­pe­ri­ence.”

In Novem­ber, the part­ner­ship be­tween Greg Nor­man Com­pany, Ver­i­zon, GPSi, and Club Car un­veiled Shark Ex­pe­ri­ence. Shark Ex­pe­ri­ence will de­liver un­prece­dented con­nec­tiv­ity, con­tent and cus­tomiza­tion to the course through this con­nected golf car ex­pe­ri­ence. The Westin Kier­land Golf Club is one of only a hand­ful of clubs across the coun­try to have this new tech­nol­ogy. The Ex­pe­ri­ence will con­tinue to evolve in 2018 and add fea­tures, such as hole-in-one tech­nol­ogy, food and bev­er­age or­der­ing, Shot Tracer and more.

“The golf in­dus­try has been starved for real in­no­va­tion that en­cour­ages real change for real growth and we be­lieve Shark Ex­pe­ri­ence is the an­swer,” said Greg Nor­man. “This so­lu­tion en­hances the golfer ex­pe­ri­ence and is cus­tom­iz­a­ble to each in­di­vid­ual’s pref­er­ence – whether you are a Baby Boomer, Mil­len­nial or Gen Z, Shark Ex­pe­ri­ence has some­thing to keep you en­ter­tained, con­nected and hav­ing fun.”

The Westin Kier­land Golf Club is a Troon-man­aged course de­signed by Scott Miller fea­tur­ing 27 holes that form a com­ple­men­tary col­lec­tion of nines – each with its own fla­vor and strat­egy, but all equally en­joy­able and chal­leng­ing. Bring­ing to­gether per­fectly man­i­cured golf, golf boards, golf bikes, Tur­fRiders and Seg­way golf, the best ex­er­cise phys­i­ol­ogy and on­site golf equip­ment fit­ting, the Kier­land Golf Ex­pe­ri­ence is the area’s most in­no­va­tive golf pro­gram. Tra­di­tional golf in­struc­tion by award-win­ning in­struc­tors Mike and Sandy LaBauve is of­fered at the LaBauve Golf Academy and Di­rec­tor of In­struc­tion Lindy LaBauve of­fers pro­fes­sional in­struc­tion through the Kier­land Per­for­mance Cen­ter.

The Club’s in­no­va­tive FORE-MAX pro­gram helps golfers step up their per­for­mance through im­proved fit­ness, flex­i­bil­ity and nu­tri­tion. With its cus­tom­ized work­outs, FORE-MAX is also a pop­u­lar fit­ness op­tion for those who don’t play golf. For a unique golf ex­pe­ri­ence, the Westin Kier­land Golf Club also of­fers a Scot­tish golf pro­gram, where golfers play in a tra­di­tional Scot­tish kilt.

For in­for­ma­tion about The Westin Kier­land Golf Club or to book a tee time, call 480922-9283 or visit www.kier­land­golf.com. For more in­for­ma­tion on the Shark Ex­pe­ri­ence, visit www.shark­ex­pe­ri­ence.com.

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