Titleist Tour Soft
For anyone looking to improve their short game and get more feel on and around the greens, the new Tour Soft golf balls by Titleist that were recently introduced are a must-try. Definitely the softest ball we have ever tried, this is something that can improve your touch around the greens quickly both with the putter and with the all-important pitch and chip shots that can makeor-break scoring.
Titleist has been able to achieve this incredible soft feel without sacrificing distance by combining the largest core for high ball speed that the company has ever engineered into a golf ball with an ultrathin cover to achieve a feel that rivals anything from the old days of balata wound balls.
“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more. It’s not only the softest ball in the category. It’s better and longer than Chrome Soft, TP5 and Tour B RXS.”
In developing Tour Soft’s core, the Titleist Golf Ball R&D and Operations teams were challenged to surpass previously accepted core size limitations to produce a golf ball that feels better and is as long or longer than the longest balls on the market.
A new ultra-thin 4CE grafted cover made with a new TCU Process helps achieve advanced short game control. Innovations in the manufacturing process at Titleist Ball Plant 2 in Massachusetts allowed engineers to mold the extremely thin, very soft cover formulation-made from a proprietary blend of four different materials--uniformly across the surface.
A new spherically-tiled 342 cuboctahedron dimple design, optimized for the new Tour Soft construction, delivers a penetrating trajectory and consistent flight on full shots.
This new ball was tested by more than 19,000 golfers who participated in a white box testing and validation process for the new Titleist Tour Soft, with golfers receiving prototype golf balls for on- course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D. This included a three-ball blind prototype test in January 2017 that led to some key insights toward the Tour Soft development.
Tour Soft is available in both white and high-optic yellow and is now in golf shops worldwide.
For more information: www.titleist.com
When one thinks of a golf watch these days, visions of GPS enabled devices, yardages to front-middle-back and to the hazards comes to mind first and foremost. With that thought plainly obvious, Michael Sims, president and founder of Hook + Gaff watch company in Lexington, South Carolina, decided that he would follow one of his life-long passions—the sport of golf—and develop a line of fine, classic watches dedicated to those players who like the finer things when they play--or for the 19th hole.
Sims went decidedly old-school with the Golf watch line that he has introduced this year—no electronics—just an uncluttered, stylish timepiece that sports a precision Swiss movement inside a 41mm high-grade titanium case made to withstand the rigors of the outdoors—with all the refinements to show off well indoor at a formal dinner table.
“Hook + Gaff Golf watches are creating a new category of golf watches,” said Sims. “We have meticulously selected features that will make the functionality and style of the watch timeless. A Hook + Gaff Golf watch is not the Rolex that you are fearful to wear on the course and is not the watch that you will need to replace in a couple of years because the features are outdated. It is the watch that doesn’t get in the way of your swing, the watch you can wear without worrying about damaging it and is the watch you can confidently wear with its refined style.”
These watches are designed with all the little features that add up to a fine timepiece. With durable materials such as scratch resistant sapphire crystal, interchangeable strap designs in woven, Italian rubber and hand-stitched leather and with a screw-down crown. Intended for long hot days on the course, the titanium case doesn’t
conduct heat like stainless steel watches and its anti-reflective crystal won’t shine bright in your eyes. Water resistant up to 200 meters, the watch also has a uniquely placed left-side crown to avoid wrist irritation and not to get in the way of your swing.
This performance-driven timepiece is just as fashionable as it is functional. Sims points out that the watches are built like a tank--but don’t look bulky. This is a watch that you will want to wear because of its timeless, elegant style that can take you from day to night, the course to the office, and even a night out on the town. The watch itself comes in blue or white dials with white circular hour markers and a striking red second hand that utilize Swiss SuperLuminovaTM.
Sims and his partner Gash Clayton originally came up with the designs for a watch that could be used in his other passion—fishing— and would hold up under all kinds of rugged conditions and could be easily cleaned. This year, they have introduced the golf watch lineup and continue to produce hand-made watches from their factory in South Carolina with a “rugged-luxury” feel and look that is already finding a place as a custom-logoed timepiece at some of the nation’s top golf resorts—and even at PGA Tour events as pro-am gifts.
As a company that has built a reputation with its attention to detail and customer service, every watch comes packaged in a complimentary custom tumbler with a personal note from Sims. Hook + Gaff’s new line of golf watches are available online at
www.hookandgaff.com and at retailers nationwide. myCharge
Let’s face it, whether it be playing golf or going on vacation, electronics plays a big part in those endeavors because of our smart phones, tablets and other devices. These days, keeping them powered-up becomes a bigger chore than ever—especially with so many apps that run-down batteries. Bringing extra power is almost a must—thus the new market for portable chargers.
The new Adventure series from myCharge, which produces several portable charging options for everything from phones to televisions, has hit the market with the new pocket-size AdventureMax that is perfect for sliding in a brief case, golf bag or using on the course next to your phone in a golf cart. It is splash resistant, drop resistant and dirt proof, and even comes with a builtin carabiner clip that is perfect to attach to your golf bag or luggage.
The Adventure series battery chargers are encased inside an insulated and ruggedized exterior case that measures 4.4” x 2.9” x 1.0” with a flip lid that latches closed to seal off ports. The unique design of the Adventure chargers protects them from drops up to three meters. The insulation built into the case of the Adventure series chargers protects the batteries inside from extreme heat and cold guarding against degradation and a loss of power. The grey AdventureMax (10050 mAh), which weighs only about half a pound, features two USB ports plus one mini, can charge multiple devices at the same time—such as a smart phone and a tablet.
Besides being rugged and small, the AdventureMax also does a yeoman job in charging devices quickly—even two at once—it is like having a portable wall outlet that you can put in your pocket with its 2.4A output. You can even pass-through charge the AdventureMax and a device simultaneously. This power pack charges up via a wall outlet or from a computer USB very quickly.
They are available at Best Buy or at www.mycharge.com Lamkin Grips
Launching three new models of premium golf club grips at one time is something that most companies don’t do, but Lamkin, the 93-year old maker of golf club grips, feels so excited about the new technology that it is giving customers the opportunity to find that right feel for their golf clubs.
Grips on golf clubs is all about feel and personal preference, and with the introduction of the TS1, SONAR and Comfort PLUS grips this spring, Lamkin is both showing some of its technology advancement and giving players the options that they like.