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Golf Pride Adds Tech­nol­ogy to Pop­u­lar Grip

Golf Pride, which has pro­duced the most pop­u­lar golf club grip on all global tours for many years with its Tour Vel­vet model, has now added its new Align tech­nol­ogy that the com­pany in­tro­duced last year to this well-known model to give it a makeover that should even in­crease its pop­u­lar­ity.

The pro­pri­etary Align Tech­nol­ogy, which was first in­tro­duced in the flag­ship MCC and MCC Plus4 grip fam­i­lies, fea­tures a ded­i­cated raised ridge that ex­tends down the back of the grip for con­sis­tent hand place­ment al­low­ing a golfer in­creased club­face aware­ness through­out the swing and at im­pact.

The tech­nol­ogy also fea­tures a unique mi­cro-di­a­mond tex­ture and firmer ma­te­rial com­pared to the sur­round­ing grip area to am­plify its pro­nounced feel. A flex chan­nel sep­a­rates the Align Tech­nol­ogy ridge from the grip body to max­i­mize el­e­va­tion lift and lock the grip into the fin­gers, while con­form­ing to the rules of golf.

Tour Vel­vet is the #1 grip played on all global Tours, with nearly 50% of the field in any given event choos­ing to rely on its pro­pri­etary feel and proven “plus-sign” tex­ture per­for­mance. In­tro­duc­ing the Align Tech­nol­ogy to the Tour Vel­vet may ap­pear straight­for­ward on the sur­face; how­ever, adding this in­no­va­tive tech­nol­ogy to the gold stan­dard of tour per­for­mance grips proved to be more in­tri­cate for the com­pany.

Golf Pride en­gi­neers pro­duced break­through ad­vance­ments in both ma­te­rial and process de­vel­op­ments, while en­sur­ing its same feel and per­for­mance.

“We re­ceived in­cred­i­ble feed­back from Tour play­ers and am­a­teurs last year about our MCC ALIGN and MCC Plus4 ALIGN grips, and we even saw a ma­jor vic­tory in the first week the tech­nol­ogy was put in play on the Cham­pi­ons Tour,” said Jonathan Neal, global head of mar­ket­ing for Golf Pride Grips. “Last year, we had a count­less num­ber of play­ers re­quest that we make Align Tech­nol­ogy avail­able in other mod­els. While this sounds easy, bring­ing the prod­uct to mar­ket re­quired state-of-the-art ma­te­rial devel­op­ment along with in­no­va­tions in our man­u­fac­tur­ing pro­cesses to en­sure pre­mium per­for­mance and qual­ity. Our R&D team worked rig­or­ously in the lab to en­sure that a player would keep the same feel and tex­ture they have come to love in the Tour Vel­vet with the added ben­e­fit that ALIGN Tech­nol­ogy de­liv­ers. With the ad­di­tion of Tour Vel­vet Align to this in­cred­i­bly in­no­va­tive fam­ily, we’ve en­sured that Align Tech­nol­ogy is of­fered in a di­verse range of feel and per­for­mance op­tions.”

Now, with the in­tro­duc­tion of Align in the Tour Vel­vet grip, three of the most pre­ferred grip mod­els in pro­fes­sional golf will all be avail­able with this tech­nol­ogy.

For more in­for­ma­tion, visit www.golf­pride.com.

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