WITH A NEW STORE DOWNTOWN, VERONICA BEARD IS LOOKING FOR A COMPLETE MANHATTAN TAKEOVER, FROM THE UPPER EAST SIDE TO SOHO.
Two sisters-in-law share a name and a brand, Veronica Beard, and they are looking for a complete Manhattan takeover, from the Upper East Side to Soho.
Veronica Miele Beard and Veronica Swanson Beard share not only the same first and last name (they are sisters-in-law who married brothers) but also a singular vision: to meet the needs of women with demands… not just interests. “We think about a girl’s lifestyle,” says Miele Beard. “I design based on the things we need in our life to stay sexy, stay young, and make the day go easier.”
To serve this idea to the style set seeking all things functional and cool, the duo opened a second location in Soho (the first is on Madison Avenue), offering pieces that fit seamlessly with the downtown crowd. Shoppers won’t just find the Dickey—the brand’s signature piece that combines a removable, sleeveless shirt or cardigan with a blazer or jacket—but also items that Miele Beard describes as “awesome Soho signatures.” The Freedom jacket, a leather motorcycle jacket with an embroidered eagle on the back, flaunts that embellished vibe that’s so hot this season.
For fall, the pair is welcoming a full range of denim options (think cool, clean, and a little distressed) and footwear (nine styles, from sexy cone heels to rain boots), which are available come July. Our picks? The Tuxedo jean and Griffin flat. Your closet will thank us—and the Veronicas. 78 Greene St., 646-655-0895; veronicabeard.com
ABOVE: Veronica Swanson Beard (LEFT) and Veronica Miele Beard are bringing much- needed versatile, contemporary fashion to Soho shoppers. LEFT: Griffin flat ($395). BELOƯ FƫOƦ LEFT: Heritage utility jacket ($695) and Drew pencil skirt ($495); Freedom jacket ($1,795); jacket ($545), sweater ($425), and dress ($450).