VERONICAS’ CLOSET

WITH A NEW STORE DOWN­TOWN, VERONICA BEARD IS LOOK­ING FOR A COM­PLETE MAN­HAT­TAN TAKEOVER, FROM THE UP­PER EAST SIDE TO SOHO.

Gotham - - Contents - BY LISA FERRANDINO

Two sis­ters-in-law share a name and a brand, Veronica Beard, and they are look­ing for a com­plete Man­hat­tan takeover, from the Up­per East Side to Soho.

Veronica Miele Beard and Veronica Swan­son Beard share not only the same first and last name (they are sis­ters-in-law who mar­ried broth­ers) but also a sin­gu­lar vi­sion: to meet the needs of women with de­mands… not just in­ter­ests. “We think about a girl’s life­style,” says Miele Beard. “I de­sign based on the things we need in our life to stay sexy, stay young, and make the day go eas­ier.”

To serve this idea to the style set seek­ing all things func­tional and cool, the duo opened a sec­ond lo­ca­tion in Soho (the first is on Madi­son Av­enue), of­fer­ing pieces that fit seam­lessly with the down­town crowd. Shop­pers won’t just find the Dickey—the brand’s sig­na­ture piece that com­bines a re­mov­able, sleeve­less shirt or cardi­gan with a blazer or jacket—but also items that Miele Beard de­scribes as “awe­some Soho sig­na­tures.” The Free­dom jacket, a leather mo­tor­cy­cle jacket with an em­broi­dered ea­gle on the back, flaunts that em­bel­lished vibe that’s so hot this sea­son.

For fall, the pair is wel­com­ing a full range of denim op­tions (think cool, clean, and a lit­tle dis­tressed) and footwear (nine styles, from sexy cone heels to rain boots), which are avail­able come July. Our picks? The Tuxedo jean and Grif­fin flat. Your closet will thank us—and the Veronicas. 78 Greene St., 646-655-0895; veron­i­cabeard.com

ABOVE: Veronica Swan­son Beard (LEFT) and Veronica Miele Beard are bring­ing much- needed ver­sa­tile, con­tem­po­rary fash­ion to Soho shop­pers. LEFT: Grif­fin flat ($395). BELOƯ FƫOƦ LEFT: Her­itage util­ity jacket ($695) and Drew pen­cil skirt ($495); Free­dom jacket ($1,795); jacket ($545), sweater ($425), and dress ($450).

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