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With a sprawling new flagship that spans 17,000 square feet over two floors, Pottery Barn has created a magnificent showcase for its well-known style of classic furniture pieces that already feel like home. The store, which opens September 8th in Flatiron, is also getting exclusive collections and new services to reward brand loyalists and lure in new shoppers.
In collaboration with local artists and designers like Women Who Draw, Jordan Sondler, and Junghwa, Pottery Barn is unveiling exclusive collections of prints, tea towels, and more. The new location will also feature an expanded design studio to help people overhaul a single room or build their own dream home piece by piece.
According to Pottery Barn President Marta Benson, the arrival of the brand’s flagship in New York was inevitable. “The first Pottery Barn store opened in New York’s Chelsea neighborhood in 1949,” she says. “It’s exciting to come full circle and open a flagship store in the city where it all began.” 112 W. 18th St., 212-929-4464; potterybarn.com