FASH­ION FOR EV­ERY AGE AT JEN­NIFER’S BOU­TIQUE

At Jen­nifer’s, shop­ping well means com­bin­ing fash­ion with friend­ship

Gulf & Main - - Front Page - BY ELLY HA­GEN

On any Satur­day af­ter­noon, con­sid­ered prime shop­ping time, you’ll spot moth­ers and daugh­ters, grand­moth­ers and grand­daugh­ters, sift­ing through the racks at Jen­nifer’s. The bou­tique, which opened in 1983, proudly boasts a multi­gen­er­a­tional clien­tele thanks to its well- dressed, loyal cus­tomers. And sur­pris­ingly they not only come to shop but to en­joy a bit of so­cial­iz­ing with owner Jen­nifer Wil­liams and her staff. Ev­ery day cof­fee is brewed, wine is un­corked, and spring wa­ter is chilled, all in an ef­fort to turn shop­ping into a friendly, re­la­tion­ship- build­ing ex­pe­ri­ence.

“I have al­ways been a hands- on owner and hired em­ploy­ees who of­fer a level of ser­vice you don’t find in depart­ment stores or na­tional chains. We lis­ten to and un­der­stand the needs of our cus­tomers,” says Wil­liams. “We make sure our cus­tomers are com­fort­able, at ease and have a great ex­pe­ri­ence in our store.”

Select­ing mer­chan­dise that ap­peals to dif­fer­ent gen­er­a­tions can be a chal­lenge, but Wil­liams has a

knack for cre­at­ing an in­ven­tory that in­cludes hip ap­parel for younger shop­pers, but re­mains true to her fash­ion sense that has al­ways ap­pealed to es­tab­lished shop­pers. “Our phi­los­o­phy of dress­ing is that be­ing fash­ion­able should look and be ef­fort­less,” she says. “A pol­ished and pulled to­gether look can stand out without be­ing forced or fussy. We are also keenly aware of main­tain­ing our clients’ sense of style as their bod­ies and life­styles change.” Jen­nifer’s, Cy­press Square Shop­ping Cen­ter, 13451 McGre­gor Boule­vard at Cy­press Lake Drive, 239- 481- 8582, jen­nifers­fort­my­ers.com

SANC­TU­ARY SANC­TU­ARY A PUFFER JACKET TOPS THIS PONTE KNIT DRESS WITH

VE­GAN- LEATHER TRIM. AVAIL­ABLE AT JEN­NIFER’S.

XCVI A FLOW­ING SHIRT, IN A BATIK- IN­SPIRED, CHEVRON PEA­COCK WASH, PAIRS BEAU­TI­FULLY WITH A PAIR OF SLIM CARGO PANTS. AVAIL­ABLE AT JEN­NIFER’S.

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