IN THE COMMUNITY
Expect trick o’ treaters as movie characters, more whimsy for adults
Halloween costumes often reflect society. This year is no different, says Peter Letsos, general manager for the Halloween Megastore in Fort Myers, one of the firm’s two year- round Florida stores, part of its mini empire of two dozen temporary shops. Oct. 31 this year is a Tuesday. Wonder Woman, Despicable Me (Minions), Justice League and Star Wars costumed kiddies will likely run the neighborhoods. Check the office party for, you guessed it, zombies, cowboys/ cowgirls, rubbery monsters, pirates and a mishmash of whimsy, color and daring, Letsos says. The truly scary part for retailers is figuring what’s hot a year out, he adds, merchandisers scouring marketing shows and other sources to stock shelves, to entice us to shell out an average $45 to express our Halloween spirit. “It is, actually, pretty exciting,” he says.