GO WITH THE FLOW
DESIGNER RAMY BROO WANTS TO DRESS YOU ALL DAY LONG. BY ADRIENNE GAFFNEY
Designer Ramy Brook wants to dress you all day long.
Ramy Brook launched her booming fashion company seven years ago, after realizing she lacked clothing options suitable for the many elements of her life: work, social obligations, parenting. Now that her eponymous line has found mass success—it’s available in department stores like Saks Fifth Avenue and Bloomingdale’s and is worn by stars such as Kate Beckinsale and Julianna Margulies—she’s positioning her pieces as go-tos for similarly busy women.
“As I delved more into design, I began to realize that many key components from my wardrobe were missing,” Brook says. “One was an outfit that could take me from day to night, from desk to dinner. As a working mother, there were days that I had to rush from the office to activities for my kids to a party at night, and I didn’t have time to change. Our pieces solve that predicament. One outfit can stylishly guide you through your commitments.” The #Ramyallday campaign celebrates that sentiment this summer by encouraging fans of the brand, like fashion blogger Jamie Chung, to share snaps of their Ramy looks.
That adaptability is key in warmer months, and it’s built right into the summer collection. “We developed styles that are versatile—perfect for an easy summer weekend, whether it be hanging by the pool, going
Ramy Brook has been coming to the Hamptons since the early 1990s.