GO WITH THE FLOW

DE­SIGNER RAMY BROO WANTS TO DRESS YOU ALL DAY LONG. BY ADRIENNE GAFFNEY

Hamptons Magazine - - Contents -

De­signer Ramy Brook wants to dress you all day long.

Ramy Brook launched her boom­ing fash­ion com­pany seven years ago, af­ter re­al­iz­ing she lacked cloth­ing op­tions suit­able for the many el­e­ments of her life: work, so­cial obli­ga­tions, par­ent­ing. Now that her epony­mous line has found mass suc­cess—it’s avail­able in depart­ment stores like Saks Fifth Av­enue and Bloom­ing­dale’s and is worn by stars such as Kate Beck­in­sale and Ju­lianna Mar­gulies—she’s po­si­tion­ing her pieces as go-tos for sim­i­larly busy women.

“As I delved more into de­sign, I be­gan to re­al­ize that many key com­po­nents from my wardrobe were miss­ing,” Brook says. “One was an out­fit that could take me from day to night, from desk to din­ner. As a work­ing mother, there were days that I had to rush from the of­fice to ac­tiv­i­ties for my kids to a party at night, and I didn’t have time to change. Our pieces solve that predica­ment. One out­fit can stylishly guide you through your com­mit­ments.” The #Ramyall­day cam­paign celebrates that sen­ti­ment this sum­mer by en­cour­ag­ing fans of the brand, like fash­ion blog­ger Jamie Chung, to share snaps of their Ramy looks.

That adapt­abil­ity is key in warmer months, and it’s built right into the sum­mer col­lec­tion. “We de­vel­oped styles that are ver­sa­tile—per­fect for an easy sum­mer weekend, whether it be hang­ing by the pool, go­ing

Ramy Brook has been com­ing to the Hamp­tons since the early 1990s.

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