Jes­sica Alba comes by her char­i­ta­ble im­pulse hon­estly.

Hamptons Magazine - - Contents -

JES­SICA ALBA GIVES US THE SCOOP ON THE HON­EST COM­PANY’S NEW DI­A­PER LINE, A COL­LAB­O­RA­TION WITH THE GREAT. BY SAMAN­THA YANKS

Jes­sica Alba co­founded The Hon­est Com­pany in 2012 to of­fer fam­ily-friendly, eco­con­scious prod­ucts and to pur­sue a mis­sion of 100 per­cent ac­count­abil­ity. This month the brand de­buted a col­lab­o­ra­tion with stylists and de­sign­ers Emily Cur­rent and Meritt El­liott of The Great. The Great Ad­ven­ture di­a­per col­lec­tion fea­tures au­tum­nal prints, in­clud­ing the Camper Plaid, the Sweet Scout, the Great Ad­ven­ture, and the Ban­dana. On Au­gust 5, they cel­e­brated the launch at a pri­vate res­i­dence in East Hamp­ton, ben­e­fit­ing the non­profit or­ga­ni­za­tion Ba­by2baby (ba­by2baby.org), which pro­vides low-in­come fam­i­lies with di­a­pers, kids’ cloth­ing, and other ba­sic ne­ces­si­ties. At the event, guests signed a pledge, and for every sig­na­ture, The Hon­est Com­pany do­nated di­a­pers to Ba­by2baby. Since its in­cep­tion, The Hon­est Com­pany has given over 4 mil­lion di­a­pers and more than 405,000 wipes, per­sonal care items, clean­ing prod­ucts, vi­ta­mins, and gear to Ba­by2baby, on whose board Alba serves (along­side Rachel Zoe and Molly Sims). We talked to Alba about the launch.

How did you hook up with Emily and Meritt? I was a fan. I fol­lowed them on In­sta­gram and I thought they had great per­sonal style, and I was a huge fan of Cur­rent El­liott, the first brand that they built. So I had started work­ing with them as my styling team. And they’re en­trepreneurs and they’re mom­mies, so we were al­ways chat­ting about busi­ness, work, how we try to fig­ure out how to pri­or­i­tize our time, and then we al­ways would come around to “Wouldn’t it be cool to do some­thing to­gether?” We just kept talk­ing about it for years, and finally it was the per­fect time for us at The Hon­est Com­pany to do this type of col­lab­o­ra­tion, and they had two ba­bies around the same time. How did you de­cide on the theme for the Great Ad­ven­ture col­lec­tion? We thought about fall trends… It was re­ally ap­proached from a fash­ion per­spec­tive, and with their brand The Great, they cel­e­brate Amer­ica, be­ing out­doors, and ad­ven­tures, so we thought, What bet­ter set­ting than the Hamp­tons to launch? It’s so beau­ti­ful and it’s known for the beauty of na­ture. The di­a­per pat­terns are so spot-on trend­wise. We started out with a bunch of con­cepts and we threw the ideas out to our Face­book fans, and our di­a­per sub­scribers told us what they love. Then those re­ac­tions drove the over­all theme. We de­signed 50 di­a­pers all within the theme, and then the Face­book fans chose what should be a boys’, girls’, or gen­der-neu­tral de­sign, and that’s how we chose the pat­terns. And then we re­fined from there into a co­he­sive col­lec­tion. So the five that you ended up with, tell me a lit­tle bit about those. I think the boy prints—i think all of them can be used on boys or girls be­cause di­a­pers are re­ally for the mom—but the plaid is re­ally sweet, and so are the lit­tle crea­tures. And the main print, with the tents, cel­e­brat­ing old school, Girl Scouts, Boy Scouts, out­door ad­ven­ture. There’s a pink ban­dana, which is a clas­sic thing, and we do a fresh, mod­ern take on it by mak­ing it this re­ally sweet color. And then there’s a denim print—we re­ally love denim, kids look great in denim, so how do you do a cute denim print? And that one has lit­tle an­i­mals. And you are on the board of Ba­by2baby? Yes, we give a per­cent­age to Ba­by2baby. We sup­port other non­prof­its, but that’s our key one, the one that we’ve been work­ing with since day one. The give­back is so im­por­tant! The Great Ad­ven­ture di­a­per col­lec­tion de­buts in stores and on­line at Hon­est.com for sub­scribers on Au­gust 21; non­sub­scribers can shop the col­lec­tion on­line start­ing on Au­gust 28.

“WE DE­SIGNED 50 DI­A­PERS, AND THEN THE FACE­BOOK FANS CHOSE WHAT SHOULD BE A BOYS’, GIRLS’, OR GEN­DER-NEU­TRAL DE­SIGN.”— jes­sica alba

Of all the roles she has played, ac­tress Jes­sica Alba says “mom” is her fa­vorite—it’s “the most pro­found ex­pe­ri­ence I’ve ever had”—and it in­spired her devotion to the non­profit Ba­by2baby.

SINCE ITS IN­CEP­TION, THE HON­EST COM­PANY HAS DO­NATED OVER 4 MIL­LION DI­A­PERS AND 405,000 OTHER ITEMS TO BA­BY2BABY.

From left: Molly Sims (with daugh­ter Scar­lett), Rachel Zoe, Jes­sica Alba (with daugh­ters Haven and Honor), Kelly Sawyer Pa­tri­cof (co­pres­i­dent of Ba­by2baby), Emily Cur­rent, and Meritt El­liott.

A print from The Hon­est Com­pany’s Great Ad­ven­ture di­a­per col­lec­tion.

The Hamp­tons was the per­fect set­ting for the Great Ad­ven­ture launch, says Alba. “It’s about cel­e­brat­ing the out­doors, and there’s a spirit of fam­ily here, which I love.”

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