KNOT YOUR AVERAGE NECKWEAR
Dreamed and designed in Hawai‘i,
Pineapple Palaka transforms islandsourced artwork into elegant neckwear, inserting a modern, “luxur y Hawaiian” twist to gentlemen’s business casual. Founded by Jonathan Fong and Rick Abelmann to reflect local culture, Pineapple Palaka is a sophisticated ode to all things aloha—including the storied palaka fabric. During the Plantation Era, palaka described a checkered cloth similar to denim. Restored as a popular print for surf shorts in the 1930s, palaka is now riding its latest wave of revival. Fashioned from the finest materials, each Pineapple Palaka print, checkered or contrary, holds semiotic implications of island culture. Pineapples, which reference hospitality; ‘Ilima, the flower of O‘ahu once reser ved for Hawaiian royalty; honu, the majestic Hawaiian sea turtle; and artist Taylor Richmond’s ‘ahi print—are all reincarnated as colorful bowtie canvases. The 100-percent woven silk and pure polyester designs—and their connection to old Hawai‘i—harken that island romance tugging at our heartstrings. Printed in Vice Navy, Vice Gray and Pink Modern tones, Pineapple Palaka’s stylish ties inspire us to “Live Aloha. Wear Aloha. Give Aloha.” Collections, ranging from Modern and Executive, to Kids and Accessories,Accessories each tell a stor y. Write yours. pineapplepalaka.com m —by C.C. C.