HILuxury - - IN THE LOOP -

Dreamed and de­signed in Hawai‘i,

Pineap­ple Palaka trans­forms is­land­sourced art­work into el­e­gant neckwear, in­sert­ing a modern, “luxur y Hawai­ian” twist to gen­tle­men’s busi­ness casual. Founded by Jonathan Fong and Rick Abel­mann to re­flect lo­cal cul­ture, Pineap­ple Palaka is a so­phis­ti­cated ode to all things aloha—in­clud­ing the sto­ried palaka fab­ric. Dur­ing the Plan­ta­tion Era, palaka de­scribed a check­ered cloth sim­i­lar to denim. Re­stored as a pop­u­lar print for surf shorts in the 1930s, palaka is now rid­ing its lat­est wave of re­vival. Fash­ioned from the finest ma­te­ri­als, each Pineap­ple Palaka print, check­ered or con­trary, holds semi­otic im­pli­ca­tions of is­land cul­ture. Pineap­ples, which ref­er­ence hos­pi­tal­ity; ‘Ilima, the flower of O‘ahu once reser ved for Hawai­ian roy­alty; honu, the ma­jes­tic Hawai­ian sea tur­tle; and artist Tay­lor Rich­mond’s ‘ahi print—are all rein­car­nated as col­or­ful bowtie can­vases. The 100-per­cent wo­ven silk and pure polyester de­signs—and their con­nec­tion to old Hawai‘i—harken that is­land ro­mance tug­ging at our heart­strings. Printed in Vice Navy, Vice Gray and Pink Modern tones, Pineap­ple Palaka’s stylish ties in­spire us to “Live Aloha. Wear Aloha. Give Aloha.” Col­lec­tions, rang­ing from Modern and Ex­ec­u­tive, to Kids and Ac­ces­sories,Ac­ces­sories each tell a stor y. Write yours. pineap­ m —by C.C. C.

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