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Home - Santa Fe Real Estate Guide - - SOTHEBY'S INTERNATIONAL REALITY - PACO AR­GUELLO

Have you ever won­dered what some of the letters fol­low­ing Re­al­tors’ names mean? They rep­re­sent des­ig­na­tions or cer­ti­fi­ca­tions that ac­knowl­edge the ex­pe­ri­ence and ex­per­tise a Real­tor has achieved in var­i­ous sec­tors of the busi­ness. Real­tor mem­bers spend a sig­nif­i­cant in­vest­ment of time and re­sources in pro­fes­sional ed­u­ca­tion. Cer­tain des­ig­na­tions have pro­duc­tion re­quire­ments to fur­ther demon­strate ex­per­tise and/or manda­tory re-cer­ti­fi­ca­tion.

The Na­tional As­so­ci­a­tion of Re­al­tors (NAR) boasts many af­fil­i­ated institutes, so­ci­eties, and coun­cils that pro­vide a wide range of pro­grams and ser­vices to as­sist mem­bers in in­creas­ing skills, pro­duc­tiv­ity, and knowl­edge. NAR of­fers eight cer­ti­fi­ca­tion pro­grams for Re­al­tors:

• At Home with Di­ver­sity (AHWD) pro­vides real-es­tate pro­fes­sion­als with train­ing and tools to ex­pand their busi­ness as well as home own­er­ship op­por­tu­ni­ties for more Amer­i­cans;

• Bro­ker Price Opin­ion Re­source (BPOR) pro­vides Re­al­tors with knowl­edge and skills to per­form ac­cu­rate and pro­fes­sional bro­ker price opin­ions (BPOs);

• Cer­ti­fied In­ter­na­tional Prop­erty Spe­cial­ist (CIPS) is fo­cused on the in­ter­na­tional real-es­tate mar­ket sup­ported by bro­kers who travel abroad to put deals to­gether, as­sist for­eign in­vestors, help lo­cal buy­ers in­vest abroad, or serve an im­mi­grant niche in lo­cal mar­kets;

• The e-PRO train­ing pro­gramis pre­sented en­tirely on­line to cer­tify bro­kers as in­ter­net pro­fes­sion­als;

• Grad­u­ate Real­tor In­sti­tute (GRI) pro­vides mem­bers in­volved in res­i­den­tial real es­tate with a solid base of in­for­ma­tion for their prac­tice;

• Mil­i­tary Re­lo­ca­tion Pro­fes­sional (MRP) fo­cuses on ed­u­cat­ing real-es­tate pro­fes­sion­als about work­ing with cur­rent and for­mer mil­i­tary per­son­nel;

• Re­sort & Se­cond-Home Prop­erty (RSPS) cer­ti­fi­ca­tion is for re­sort and se­cond-home pro­fes­sion­als from around the world; and

• Short Sales & Fore­clo­sure Re­source (SFR) teaches Re­al­tors to work with dis­tressed sell­ers and the fi­nance, tax and le­gal pro­fes­sion­als who can help them.

The Real Es­tate Buyer’s Agent Coun­cil of­fers a des­ig­na­tion called ABR or Ac­cred­ited Buyer Rep­re­sen­ta­tive that fo­cuses on all as­pects of buyer rep­re­sen­ta­tion. The Seller Rep­re­sen­ta­tive Spe­cial­ist or SRS is the premier cre­den­tial in seller rep­re­sen­ta­tion pre­sented through the Coun­cil of Real Es­tate Bro­ker­age Man­agers.

The In­sti­tute of Real Es­tate Man­age­ment helps Re­al­tors ac­quire man­age­ment skills through ed­u­ca­tional of­fer­ings lead­ing to the CPM (Cer­ti­fied Prop­erty Man­ager) des­ig­na­tion. The SRES (Se­niors Real Es­tate Spe­cial­ist) des­ig­na­tion pro­gram trains Re­al­tors to prof­itably and eth­i­cally serve the real-es­tate needs of clients aged 50 and above. Real-es­tate pro­fes­sion­als can also max­i­mize their po­ten­tial by earn­ing the CRS or Cer­ti­fied Res­i­den­tial Spe­cial­ist des­ig­na­tion awarded to ex­pe­ri­enced Re­al­tors who com­plete ad­vanced train­ing in list­ing and sell­ing as well as meet­ing rig­or­ous pro­duc­tion re­quire­ments.

Re­al­tors can earn the CCIM (Cer­ti­fied Com­mer­cial In­vest­ment Mem­ber) through the CCIM In­sti­tute to be­come ex­perts in com­mer­cial real-es­tate bro­ker­age, leas­ing, val­u­a­tion and in­vest­ment anal­y­sis. The Re­al­tors Land In­sti­tute of­fers the ALC or Ac­cred­ited Land Con­sul­tant for pro­fes­sion­als en­gaged in land bro­ker­age trans­ac­tions. The Green Des­ig­na­tion pre­sented by the Green Re­source Coun­cil pro­vides on­go­ing ed­u­ca­tion, re­sources and tools so that Real- tors can suc­cess­fully seek out, un­der­stand and mar­ket prop­er­ties with green fea­tures. Lastly, the Women’s Coun­cil of Re­al­tors presents the Per­for­mance Man­age­ment Net­work or PMN fo­cus­ing on ne­go­ti­at­ing strate­gies, net­work­ing, busi­ness plan­ning, and lead­er­ship de­vel­op­ment.

The Santa Fe As­so­ci­a­tion of Re­al­tors is ded­i­cated to en­hanc­ing the pro­fes­sion­al­ism of our mem­bers. I hope you’ll keep an eye out for these des­ig­na­tions and now bet­ter un­der­stand their mean­ing.

Rubel “Paco” Ar­guello is a Santa Fe na­tive and chief ex­ec­u­tive of the Santa Fe As­so­ci­a­tion of Re­al­tors. Con­tact him at 982-8385.

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