Lo­cal bro­ker cho­sen for Haute Res­i­dence por­tal

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NEIL LYON, A BRO­KER WITH SOTHEBY’S IN­TER­NA­TIONAL REALTY in Santa Fe, was re­cently cho­sen by Haute Res­i­dence as its ex­clu­sive lux­ury rep­re­sen­ta­tive in New Mex­ico. “With just one rep­re­sen­ta­tive in a mar­ket, the Haute por­tal unites a dis­tin­guished col­lec­tive of lead­ing real-es­tate agents and bro­kers, show­cas­ing their most beau­ti­ful prop­er­ties in those mar­kets to af­flu­ent buy­ers, sell­ers, and real es­tate en­thu­si­asts around the globe,” says a press re­lease from the Mi­ami-based com­pany.

The new part­ner­ship con­nects the readers of Haute Res­i­dence.com and Haute Res­i­dence Mag­a­zine to the Neil Lyon Group: Neil and Cindy Lyon and Roberta Lowe. Lyon has a bach­e­lor’s de­gree in real-es­tate fi­nance fromthe Univer­sity of Ore­gon and has worked in real es­tate since 1975. He was president of the Real Es­tate Bro­ker­age Man­agers Coun­cil in 1992 and chair­man of the Re­al­tors Na­tional Mar­ket­ing In­sti­tute in 1995. His pro­fes­sional des­ig­na­tions in­clude Cer­ti­fied Real Es­tate Bro­ker­age Man­ager (CRB), Cer­ti­fied Res­i­den­tial Spe­cial­ist (CRS) and Grad­u­ate, Re­al­tors In­sti­tute (GRI).

Ex­cept for one year when he had a bro­ker­age in Con­necti­cut, Lyon has been with Sotheby’s since 1984. He was a se­nior vice president for Sotheby’s and served as manag­ing bro­ker of Sotheby’s In­ter­na­tional Realty in Santa Fe un­til 2002. Home met with Lyon in the Sotheby’s of­fice at 326 Grant Av­enue. What is Haute Res­i­dence, ex­actly? It is a col­lec­tion of high-end bro­kers scat­tered around the world for the sole pur­pose of cre­at­ing a mar­ket­place amongst the bro­kers and the buy­ers that we work with. It’s ob­vi­ously a pig­gy­back on Sotheby’s for me. My re­fer­ral al­le­giance is to Sotheby’s In­ter­na­tional Realty, in all cases, given that I’ve been with the firm since 1984.

Is this ba­si­cally a sep­a­rate plat­form for your list­ings?

Yes, and it’s pri­mar­ily on­line. They do pub­lish a mag­a­zine ev­ery six months, but from my per­spec­tive the value is the on­line traf­fic that the web­site (hauteres­i­dence. com) com­mands. How do peo­ple find the site? Haute mar­kets it ag­gres­sively. And how is your busi­ness go­ing? I was num­ber two in the mar­ket last year with my part­ner, Roberta Lowe.

For many years, you’ve been working in Las Cam­panas, which has seen a switch from large ver­sions of the Santa Fe Style house to con­tem­po­rary de­sign.

Santa Fe Style has evolved dra­mat­i­cally and there’s no doubt that con­tem­po­rary ar­chi­tec­ture iswhere it’s at now. I’ve been hear­ing for 10 years how per­va­sive con­tem­po­rary ar­chi­tec­ture is in Santa Fe, but I think it has only been the last three or four years that I think it’s taken hold and re­ally re­de­fined the mar­ket. My clients bought the 2017 Pa­rade of Homes Grand Ha­cienda Award-win­ning house by Tierra Con­cepts. I think it’s one of the most im­por­tant houses that’s ever been built in Santa Fe, re­ally in­dica­tive of what great Santa Fe style and taste is to­day. And we have al­ways had a higher stan­dard in de­tails and the qual­ity of con­struc­tion com­pared to most other high­end mar­kets in the coun­try.

Even com­pared to Cal­i­for­nia and New York?

I think ev­ery af­flu­ent mar­ket has stepped up its game dra­mat­i­cally in the last five or 10 years. What is shocking is what some­one gets in Santa Fe for $1.5 mil­lion to $2.5 mil­lion rel­a­tive to what that buys you elsewhere. And part of it is the ease of liv­ing here. Traf­fic is not a prob­lem. We’re small, we’re bou­tique, we don’t ap­peal to ev­ery­body, and that’s part of the beauty. Where I go that has mass ap­peal doesn’t ap­peal to me. No mat­ter where I travel, when I come back to Santa Fe, I’m glad to be home, and I never felt that way any place I lived be­fore I moved here in 1993.

How do you de­scribe the lo­cal come­back fol­low­ing the re­ces­sion?

We’re a small-vol­ume mar­ket andwe have had our Santa Fe ver­sion of the re­cov­ery, which is so dif­fer­ent than what you hear about ex­plo­sive growth in Seat­tle and Den­ver and New York and Austin, for ex­am­ple. Last year was the first year that felt ro­bust here since the re­ces­sion, but it wasn’t about ram­pant ap­pre­ci­a­tion: there was tremen­dous com­pe­ti­tion for the best prop­er­ties— and many of those didn’t sell, which is in­dica­tive of how small our mar­ket is.

Do you knowwhich state gen­er­ated the most buy­ers of homes at $750,000 and up in New Mex­ico in 2017? New Mex­ico. To me that sup­ports the fact that we’re a great value, and peo­ple have seen the op­por­tu­nity to up­grade. I have to men­tion Linda Varela from our of­fice. She’s one of the great real-es­tate re­sources in Santa Fe. She is con­stantly pro­vid­ing us with re­ports that help us re­ally un­der­stand the mar­ket. The other thing I’ve done in the last few­months that I’ve never done be­fore is hire a mar­ket­ing spe­cial­ist for the Neil Lyon Group. We want to uti­lize more tools so that we do a bet­ter job of sell­ing our sell­ers’ prop­er­ties and at­tract­ing more busi­ness.— PaulWei­de­man


Neil and Cindy Lyon (left) vis­ited Africa with Bill and Mar­garet Green­field in Novem­ber. “We vis­ited a school in Zam­bia,” Neil Lyon said, “and we were so taken with the kids (be­low) that we made a three-year com­mit­ment to pro­vide break­fasts for the 336 stu­dents ev­ery day.”

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