Local broker chosen for Haute Residence portal
NEIL LYON, A BROKER WITH SOTHEBY’S INTERNATIONAL REALTY in Santa Fe, was recently chosen by Haute Residence as its exclusive luxury representative in New Mexico. “With just one representative in a market, the Haute portal unites a distinguished collective of leading real-estate agents and brokers, showcasing their most beautiful properties in those markets to affluent buyers, sellers, and real estate enthusiasts around the globe,” says a press release from the Miami-based company.
The new partnership connects the readers of Haute Residence.com and Haute Residence Magazine to the Neil Lyon Group: Neil and Cindy Lyon and Roberta Lowe. Lyon has a bachelor’s degree in real-estate finance fromthe University of Oregon and has worked in real estate since 1975. He was president of the Real Estate Brokerage Managers Council in 1992 and chairman of the Realtors National Marketing Institute in 1995. His professional designations include Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS) and Graduate, Realtors Institute (GRI).
Except for one year when he had a brokerage in Connecticut, Lyon has been with Sotheby’s since 1984. He was a senior vice president for Sotheby’s and served as managing broker of Sotheby’s International Realty in Santa Fe until 2002. Home met with Lyon in the Sotheby’s office at 326 Grant Avenue. What is Haute Residence, exactly? It is a collection of high-end brokers scattered around the world for the sole purpose of creating a marketplace amongst the brokers and the buyers that we work with. It’s obviously a piggyback on Sotheby’s for me. My referral allegiance is to Sotheby’s International Realty, in all cases, given that I’ve been with the firm since 1984.
Is this basically a separate platform for your listings?
Yes, and it’s primarily online. They do publish a magazine every six months, but from my perspective the value is the online traffic that the website (hauteresidence. com) commands. How do people find the site? Haute markets it aggressively. And how is your business going? I was number two in the market last year with my partner, Roberta Lowe.
For many years, you’ve been working in Las Campanas, which has seen a switch from large versions of the Santa Fe Style house to contemporary design.
Santa Fe Style has evolved dramatically and there’s no doubt that contemporary architecture iswhere it’s at now. I’ve been hearing for 10 years how pervasive contemporary architecture is in Santa Fe, but I think it has only been the last three or four years that I think it’s taken hold and really redefined the market. My clients bought the 2017 Parade of Homes Grand Hacienda Award-winning house by Tierra Concepts. I think it’s one of the most important houses that’s ever been built in Santa Fe, really indicative of what great Santa Fe style and taste is today. And we have always had a higher standard in details and the quality of construction compared to most other highend markets in the country.
Even compared to California and New York?
I think every affluent market has stepped up its game dramatically in the last five or 10 years. What is shocking is what someone gets in Santa Fe for $1.5 million to $2.5 million relative to what that buys you elsewhere. And part of it is the ease of living here. Traffic is not a problem. We’re small, we’re boutique, we don’t appeal to everybody, and that’s part of the beauty. Where I go that has mass appeal doesn’t appeal to me. No matter where I travel, when I come back to Santa Fe, I’m glad to be home, and I never felt that way any place I lived before I moved here in 1993.
How do you describe the local comeback following the recession?
We’re a small-volume market andwe have had our Santa Fe version of the recovery, which is so different than what you hear about explosive growth in Seattle and Denver and New York and Austin, for example. Last year was the first year that felt robust here since the recession, but it wasn’t about rampant appreciation: there was tremendous competition for the best properties— and many of those didn’t sell, which is indicative of how small our market is.
Do you knowwhich state generated the most buyers of homes at $750,000 and up in New Mexico in 2017? New Mexico. To me that supports the fact that we’re a great value, and people have seen the opportunity to upgrade. I have to mention Linda Varela from our office. She’s one of the great real-estate resources in Santa Fe. She is constantly providing us with reports that help us really understand the market. The other thing I’ve done in the last fewmonths that I’ve never done before is hire a marketing specialist for the Neil Lyon Group. We want to utilize more tools so that we do a better job of selling our sellers’ properties and attracting more business.— PaulWeideman
Neil and Cindy Lyon (left) visited Africa with Bill and Margaret Greenfield in November. “We visited a school in Zambia,” Neil Lyon said, “and we were so taken with the kids (below) that we made a three-year commitment to provide breakfasts for the 336 students every day.”