New for You

Horse & Rider - - From The Editor - You can reach Jen­nifer Paul­son at jpaul­son@aim­me­dia.com.

WE’RE FI­NALLY HERE— the mo­ment we get to share with you a bold, new Horse&Rider. You hold in your hands an ex­cit­ing con­cept that brings to­gether the au­di­ences of H&R, Amer­i­can Cow­boy, and

The Trail Rider. Three groups of peo­ple who live and love West­ern life, in­clud­ing horse own­er­ship, trav­el­ing with their horses, and ex­pe­ri­enc­ing scenic des­ti­na­tions and West­ern her­itage.

We call this “West­ern Horse Life.” It’s the fo­cus of our new tag line— To­day’s West­ern Horse Life. Own­ing horses isn’t your life­style; it shapes your en­tire West­ern life.

TAK­ING A BROADER SPACE

You likely no­ticed there are more pages in this is­sue, giv­ing us more space to in­clude a va­ri­ety of top­ics for ev­ery as­pect of your horse life.

Each of the top­ics was tested against that new tagline. Is it mod­ern and for­ward-think­ing? Is it rel­e­vant to the West­ern world, whether for per­for­mance or trail rid­ing or the West­ern way of life? Will it en­hance your horse life, be that by im­prov­ing your horse­man­ship, pro­vid­ing bet­ter care for your horses, of­fer­ing help­ful in­for­ma­tion, or giv­ing you an en­joy­able read? You'll see that com­mon thread as you take in this is­sue and those to come, or visit us on our dig­i­tal and so­cial-me­dia out­lets.

NEW FACES, STO­RIES

Trusted H&R stand­bys—Bob Avila, Al Dun­ning, and Dr. Barb Crabbe; top com­pet­i­tive train­ers, clin­i­cians, and equine ex­perts; and the H&R staff—are joined by new con­trib­u­tors to our team (but they’re prob­a­bly fa­mil­iar to you). René Ri­ley joins as Trail-Con­tent Ed­i­tor, en­sur­ing that we share with you the best trails to ex­plore and re­li­able trail-rid­ing in­for­ma­tion. Bob Welch pro­vides an in­sight­ful col­umn ( Rid­ing Out­side the Cir­cle, page 17) based on his West­ern horse life, and you’ll see his fa­vorite gear in My Col­lec­tion, page 112.

JOIN THE CON­VER­SA­TION

We’re noth­ing without you, our reader. You’ll find more ways to get in­volved in the mag­a­zine, es­pe­cially in the new Sad­dle Chat depart­ment, be­gin­ning on page 21. We can’t wait to share your Instagram photos tagged with #HorseLifeIRL (IRL = In Real Life in so­cial speak). And don’t worry—you can still see how your horses stack up against oth­ers’ in Con­for­ma­tion Clinic. (Check out its new look on page 57.)

Our de­liv­er­ing what you want re­quires your par­tic­i­pa­tion, so please, join the con­ver­sa­tion. You can email me at the ad­dress be­low or mes­sage Horse&Rider on Face­book. I read ev­ery note from ev­ery reader and care­fully con­sider the com­ments and cri­tiques. I look for­ward to hear­ing what you think about your new H&R!

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