How many times have you been asked about your motorcycle? Whether that bike of yours has been crazily customized so much that most folks can’t even tell what year or model it is, or if it is relatively box stock with a shiny new paint scheme, men, women, boys, and girls of all ages like to talk to us about our V-twin machines.
I am sure most of you can attest that at just about every gas stop, diner, dive bar, or convenience store we have plenty of questions to answer regarding what’s been done to our rides to make them so attractive to Joe and Jane Public. How many times have you been by a gas pump or on a barstool chatting about your bike to somebody whose family member has had a Harley or Indian? And stop me if you have heard this one before: “My dad used to have a bike just like that, but it was red with a different motor.”
Yes, this is funny stuff, but it also holds a lot of weight when it comes to being bikers and custom motorcycle enthusiasts like we are. All of these on-thespot Q&A sessions we have with the non-riding public makes us all brand ambassadors at a small level. We all know the ins and outs of our bikes and what was fabricated and modified on them. We (usually) gladly tell the wide-eyed folks asking us questions regarding the hows and whys of how the bike came to its present state. We are experts on the brand of bike we ride and the reasoning behind why we ride the particular model we do.
Folks like us are just good ol’ red-blooded American V-twin motorcycle fanatics. And you all know this statement is true. This custom motorcycle thing is more than a hobby. It’s more than a piece of twowheeled transportation, and it’s much more than a lifestyle. We seem to always know more about the bikes we buy off the showroom floor than the person selling it to us. Hell, sometimes we even know the parts used to upgrade our motorcycles better than the companies who manufactured them in the first place.
With all of this said, like it or not I feel we have a responsibility to represent ourselves as independent brand emissaries for who and what we feel are the best companies in the motorcycle business. Knowledge is power, my brothers and sisters, and so is teaching folks that we aren’t just a bunch of tattooclad dirt bags but really have a vast knowledge of the bikes we choose to ride and why. It’s a thankless job but one I feel we do already at every stop sign and on every corner.