The force is strong in Walt Disney Co.
NEW YORK — Walt Disney’s $4 billion deal for Lucasfilm and “Star Wars” just keeps getting better for the House of Mouse.
The company is banking on the latest installments, “The Last Jedi” in December and a Han Solo movie in May, to drive people to theaters. But that’s far from the end of moneymaking opportunities from Han Solo, R2-D2, Kylo Ren and Rey.
Disney has drawn big profits from the strength of its TV channels — namely ESPN — but that growth is challenged as more people dump cable subscriptions. As people turn to replacements such as Netflix, Disney hopes to lure them with a streaming service planned for 2019. “Star Wars” movies will be a big part of that.
Disney also wants to squeeze cash from “Star Wars” fans in the form of toys, theme park visits and hotel stays. Movie money
Disney, in fact, is doubling down on “Star Wars.” During a conference call with analysts this past week, CEO Bob Iger said the company is planning a brand-new “Star Wars” trilogy as well as a “Star Wars” series for its Disney streaming service coming in 2019.
“Star Wars: The Force Awakens,” released in December 2015, pulled in more than $2 billion in worldwide ticket sales, trailing only “Avatar” and “Titanic” as the best-selling theatrical release ever (without adjusting for inflation). It also bumped up home entertainment revenue from DVD sales. “Rogue One,” last year’s installment, made over $1 billion in global boxoffice revenue.
“The Last Jedi” will continue from where “Force” left off. Michael Nathanson of MoffettNathanson has a “somewhat conservative” estimate of $1.9 billion in box-office haul for the film. He also expects the latest “Avengers” installment to bring in $1.3 billion.
Big-budget, sequel-generating movies deliver big wins for studios. In fiscal 2016, when Disney released “The Force Awakens,” the studio’s profit was $2.7 billion. That’s expected to fall this year and jump back up to $2.84 billion in 2018, thanks to “The Last Jedi” and several Marvel movies. The opening weekend of “Thor: Ragnarok” has already out-earned its 2011 and 2013 predecessors. Other parts of empire
Disney is funneling its movie hits to other parts of its empire to help it make money repeatedly from its intellectual property.
For example, “Star Wars”-themed areas at Disneyland in California and Disney’s Hollywood Studios in Florida will open in 2019.
“They’re huge and I think very exciting in terms of how we’re using technology to create really interesting attractions and experiences,” Iger said.
The company is also planning a “Star Wars”themed hotel at Walt Disney World in Florida. Disney touts it as an “immersive” experience; guests will be able to dress up as their favorite characters.
Disney is making other big investments in its parks, too, as it races to catch up with Universal’s enormously popular Harry Potterthemed areas.
Analysts expect merchandise revenues to get a bump in fiscal 2018; Nathanson cites the “Star Wars” and Marvel movies, as well as “Frozen” coming to Broadway, as drivers.
The movies will also serve as a lure for Disney’s streaming service, which will contain hundreds of movies and thousands of TV episodes and shorts. Pixar, “Star Wars” and Marvel films will be included along with Disney-brand video. Disney’s deal with Netflix is expiring and won’t be renewed, making the new service the exclusive online home for much of Disney’s prime content.
Morgan Stanley estimates that the service can, after a decade, become a nearly $5 billion-a-yeroughly 30 million subscribers. (Netflix’s streaming revenues for just the last nine months were $8.1 billion, with 109 million subscribers.) Disney will lose out on hundreds of millions from Netflix when it pulls its movies, and UBS estimates that it needs 32 million subscribers for the app just to break even. Disney has not announced pricing.
Disney also plans an ESPN streaming service for next year, which won’t air the same sports as its channel — but one day might. ESPN, long its cash cow, has been losing subscribers as attention shifts online.
This scene is from the upcoming “Star Wars: The Last Jedi,” expected in theaters in December. Walt Disney is also planning a new “Star Wars” trilogy.