MARTHA VS. JOANNA IT’S ON!

In Touch (USA) - - Omg... -

In one cor­ner, reign­ing do­mes­tic doyenne Martha Stewart; in the other, shiplap queen Joanna Gaines…there’s a turf war brew­ing be­tween the home-goods gu­rus! Not only is the Fixer Up­per star’s new mag­a­zine, The Mag­no­lia Jour­nal (which al­ways fea­tures her on the cover), threat­en­ing to out­shine Martha Stewart Liv­ing (which just un­der­went a re­design to make it more Martha-cen­tric), but Jo’s also ex­pand­ing her Mag­no­lia life­style brand to Tar­get, which has long car­ried Martha’s brand of craft­ing, bed­ding and other prod­ucts. “Martha is al­ways watch­ing over her shoul­der, check­ing out the lat­est crop of com­pe­ti­tion,” an in­sider tells In Touch. And since par­lay­ing

their Texas-based re­mod­el­ing busi­ness, Mag­no­lia Homes, into the hit HGTV show in 2013, Joanna, 39, and hus­band Chip have built a de­voted fol­low­ing. Martha, 76, “rec­og­nizes Joanna’s style,” the in­sider adds. “That’s why she se­cretly wor­ries.” Above, In Touch takes a look at how th­ese life­style moguls match up.

For news about Chip and Joanna un­der at­tack, see page 36. Holy shiplap!

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