They’ve Built an Em­pire

In Touch (USA) - - Coverstory -

Mag­no­lia ma­nia has swept the na­tion! In 2015, Chip and Jo opened the Si­los, fea­tur­ing a mar­ket and bak­ery, in their home­town of Waco — which at­tracts up to 30,000 vis­i­tors a week. In 2016, they launched their own mag­a­zine, Mag­no­lia Jour­nal, and re­leased a book, The Mag­no­lia Story, which be­came a New York Times best-seller; Chip’s solo fol­low-up tome, Cap­i­tal Gaines, is due in Oc­to­ber. Also mak­ing them money: Joanna’s Mag­no­lia Home Col­lec­tion (paint, rugs and wall­pa­per) and their rental prop­er­ties (Mag­no­lia House, which books up for months in ad­vance, goes for a whop­ping $695 per night). Next up: their own restau­rant in Waco.


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