They’ve Built an Empire
Magnolia mania has swept the nation! In 2015, Chip and Jo opened the Silos, featuring a market and bakery, in their hometown of Waco — which attracts up to 30,000 visitors a week. In 2016, they launched their own magazine, Magnolia Journal, and released a book, The Magnolia Story, which became a New York Times best-seller; Chip’s solo follow-up tome, Capital Gaines, is due in October. Also making them money: Joanna’s Magnolia Home Collection (paint, rugs and wallpaper) and their rental properties (Magnolia House, which books up for months in advance, goes for a whopping $695 per night). Next up: their own restaurant in Waco.
THEIR FANS LINE UP