Inc. (USA) - - LAUNCH - – A.H.

Seven years af­ter the launch of Warby Parker, “the Net­flix of eye­wear,” Blu­men­thal and his co-founders are no longer ful­fill­ing or­ders in a cramped apart­ment. To­day, they’re run­ning 49 re­tail lo­ca­tions across the U.S. and Canada and have built an iconic brand. That’s al­lowed Blu­men­thal, 36, more time to work on the com­pany’s long-term vi­sion and his role as fa­ther and hus­band.

12- 6:30 AM


6:30-6:45 AM

I use this early-morn­ing time to think of ideas and avoid look­ing at my phone. But of­ten I can’t help look­ing at my phone. It might be an ad­dic­tion.

6:45 AM

I look at my phone (in­evitably). Then I go through a few email news di­gests, like the Ozy Pres­i­den­tial Daily Brief, to sa­ti­ate my cur­rent-events quota. Then I lie in bed a lit­tle more. My wife, Rachel, is usu­ally still sleep­ing. My 6-yearold son, Grif­fin, crawls into the bed and falls back asleep. I lie there and jot down ideas or items on my phone on Ever­note, where I keep my daily to-do list.


I get up, grab Grif­fin’s cloth­ing, get him dressed, and pull to­gether his break­fast, usu­ally a hard­boiled egg and a yo­gurt. It’s one of the few times in the day I can in­flu­ence what he eats, so I take ad­van­tage of it. I also get our 1½-year-old daugh­ter, Gemma, fed.

8 AM

We sprint out the door and catch a cab to school at 8:15. When I’m with Grif­fin in the car, my phone is off. It’s the best con­ver­sa­tion I have all day. Grif­fin is wide awake and fully en­gaged. We talk through the day ahead and com­pare our sched­ules.

9 AM

Af­ter drop­ping Grif­fin off, I walk the mile from his school to my of­fice and ar­rive by 8:45. For the first half of the walk, I ig­nore my phone, zone out, look at the cityscape, and think. Walk­ing in the morn­ing im­proves my whole day. I think more clearly, my points of view are sharper, and I’m more de­ci­sive. At the end of the walk, I re­view my sched­ule and make sure I’m pre­pared for all of my meet­ings. I try not to sched­ule meet­ings un­til 9:30. That lets me do ad­di­tional prep for the day ahead. I also walk around the of­fice and check in with folks, say hello, gauge the mood, and try to start the day off right.

10 AM

I eat break­fast around 10—an açaí bowl from Juice Gen­er­a­tion. Açaí bowls are healthy and tasty, but it looks like I’m eat­ing choco­late pud­ding for break­fast. I’ve got­ten into a weird habit of not eat­ing un­til 10. I want to go at least 11 hours with­out food. I sat next to Hugh Jack­man at a con­fer­ence, and he told me he fasted 12 to 14 hours when he was train­ing for the Wolver­ine movies. I’ve de­luded my­self into think­ing I can ef­fort­lessly achieve the same body type as Hugh Jack­man if I keep up this eat­ing sched­ule.

11 AM- 6 PM

Back-to-back meet­ings. To avoid the dreaded “end­less-waste­ful­meet­ings” syn­drome, we fol­low meet­ing guide­lines strin­gently. We send an agenda with goals and prep read­ing at least 24 hours in ad­vance. Prep ma­te­ri­als are sent via Google Docs so I can post com­ments and get most of my ques­tions an­swered ahead of time.

6:30-8 PM

Around 6:30, I race home to see Grif­fin and Gemma be­fore she goes to bed. I put Grif­fin to bed af­ter read­ing him a few chap­ters in the lat­est Jack Stal­wart book, which is about a 9-year-old spy. I’ll kick back with him un­til he falls asleep … and maybe check a few emails. Last night, I fell asleep on Grif­fin’s bed while email­ing and dropped my phone, re­sult­ing in a loud noise that woke us both up. Maybe the uni­verse is try­ing to tell me some­thing.

8 PM

By now, the kids are fully asleep. Rachel and I catch up on our days and go out for a work-re­lated din­ner. A nanny comes to make sure ev­ery­thing is safe and sound with the kids.

10 PM

Af­ter din­ner, we turn on the TV, and watch the lat­est episode of Ray Dono­van. For the first 15 min­utes of it, I’ll look at my sched­ule for the next day and prep. Then I turn off my com­puter and try to zone out.

11 PM

My goal is to get in bed by 11. That rarely hap­pens. But I cel­e­brate when it does hap­pen.

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