Phan, 29, be­came a star teach­ing fol­low­ers of her video blog how to use baby-blue eye­shadow and bright pink lip­stick to trans­form them­selves into Bar­bie, Snow White, and other char­ac­ters. As co-founder of beauty sub­scrip­tion ser­vice Ipsy and founder of EM

Inc. (USA) - - LAUNCH -

12-8 AM


8 AM

Wake up. Lis­ten to mu­sic to get my vibes go­ing. Check my mes­sages and cal­en­dar to get ready for the day.

9 AM

I’m not a big break­fast per­son and have re­duced my in­take of cof­fee 90 per­cent. Now I start the day with green tea and green juice.

10 AM

Af­ter fig­ur­ing out my out­fit sit­u­a­tion, I shower and read the news and econ­omy and tech stuff (thanks, wa­ter­proof phone). Then I scroll through my feed on my dif­fer­ent ac­counts to see what’s up.

11 AM

Meet with my EM Cos­met­ics team. We ap­prove prod­uct names, color themes, and web­site de­signs.

12 PM

Have lunch meet­ing with founder of Shang­hai-based busi­ness to ex­plore part­ner­ship op­por­tu­ni­ties out East.

1 PM

I’m back at my stu­dio, test­ing our film cam­era. I haven’t shot with one of these since I was in high school, so I have a nostalgic-feels mo­ment.

2 PM

Meet with Ipsy’s EVP of me­dia and pro­gram­ming for con­tent ideas. The dig­i­tal land­scape moves fast, so it’s my job to see what’s ahead and where we should be.

3 PM

I take a small break to work on my per­sonal pro­jects. I color and write my free web comic.

4 PM

When you travel every month, your in­ter­nal clock can get out of whack. This is the hour I get jet-lagged. I un­wind by do­ing more edit­ing work that doesn’t re­quire me to move around as much.

5 PM

Have last-minute meet­ings, and then go home.

6 PM

Re­lax, un­wind, and work on next chap­ter re­lease for He­lios:Fem­ina on Webtoon. My web comic has be­come a form of cre­ative ther­apy for me.


Take a cou­ple of lessons from Rosetta Stone to learn Man­darin. I can’t be­lieve how well it works!

8 PM

Or­der din­ner from Post­mates, be­cause I’m too lazy to cook and clean up.

9 PM

Eat while stream­ing my fa­vorite movies, shows, and videos on TV.

10 PM

I’m read­ing some ran­dom Wikipedia pages, ar­ti­cles, and sites, get­ting lost on­line while the TV is on in the back­ground.

11 PM

I like lis­ten­ing to rain while I med­i­tate. I have a playlist of na­ture sounds I find re­lax­ing and heal­ing. I play it be­fore I sleep.

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