Inc. (USA) - - LAUNCH -

The new kid in the mat­tress in­dus­try, Casper be­came an overnight hit when it racked up $1 mil­lion in sales within its first month in busi­ness. Three years later, the com­pany is find­ing new ways to keep the buzz go­ing around its di­rect-to-con­sumer mat­tresses, sheets, and pil­lows, a task that falls to Sher­win, 28, Casper’s chief cre­ative of­fi­cer. As a founder of one of the hottest star­tups in Amer­ica, Sher­win’s day is all work—and very lit­tle of any­thing else. A.H.

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