LUKE SHERWIN CASPER
The new kid in the mattress industry, Casper became an overnight hit when it racked up $1 million in sales within its first month in business. Three years later, the company is finding new ways to keep the buzz going around its direct-to-consumer mattresses, sheets, and pillows, a task that falls to Sherwin, 28, Casper’s chief creative officer. As a founder of one of the hottest startups in America, Sherwin’s day is all work—and very little of anything else. A.H.