Inc. (USA) - - LAUNCH -

At New York Com­puter Help, the mis­sion state­ment is “Treat every cus­tomer like your own mother.” It cre­ates an emo­tional con­nec­tion among the com­pany’s staff that re­minds them to deal com­pas­sion­ately with the orig­i­nal tar­get mar­ket, non-tech-adroit se­niors, says founder Joe Sil­ver­man. Great word of mouth from this de­mo­graphic and a stream of cus­tomer re­fer­rals fol­lowed. One cus­tomer wrote a glow­ing Yelp re­view af­ter over­hear­ing em­ploy­ees pa­tiently re­trieve a Ya­hoo pass­word—yet again—for some­one with Alzheimer’s. Though Sil­ver­man didn’t track which cus­tomers came in be­cause of that re­view, “it def­i­nitely didn’t hurt,” he says. The com­pany now ser­vices all homes and of­fices.

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