How to turn a mission statement into sales. Plus: The Jargonator
Swatting the buzzwords of business
AIRLINED / • verb.
The anti-consumer practices of 19th-century train operators gave us “railroaded.” Today, fliers get airlined by rising prices, tiny seats, and poor service. It’s nice to know some things never change. Source: AviationPros/ PR Newswire
/ • noun. “Caregiving hell”—a neologism used by young folk in Japan to describe having to look after aged relatives. Are the Japanese taking on the Germans in the “there should be a word for it” stakes?
Source: The Guardian
PANK / • noun. “Professional aunt, no kids.” PANKs “play a financially meaningful role in the lives of other people’s kids, are active on social media, and influence the purchasing decisions of those around them.” We assume the male version is PUNK. Source: Forbes SWIPERS / • noun.
The rise of self-scanning supermarket checkouts has increased the incidence of swipers (“seemingly well-intentioned patrons engaging in routine shoplifting”). Is there some hi-tech reason why we don’t just call these people thieves? Source: BBC CRAP / • noun.
The latest acronymic investment strategy, CRAP focuses on computers, resources, American banks, and phone carriers. It’s as if this column were being written for me. Source: Seeking Alpha