BOPIS

Inc. (USA) - - LEAD -

/ • noun. The trend to “Buy on­line, pick up in store,” en­cour­aged by big-box stores, like Wal­mart, hop­ing to blend vir­tual re­al­ity and ac­tual re­al­ity. Lit­tle BOPIS has lost her clicks, and doesn’t know where to find them. Source: Forbes

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