The Drive to Thrive

Inc. (USA) - - CONTENTS - By Sheila Marikar

Ar­mir Har­ris, founder and CEO of Sho­fur, es­caped po­lit­i­cal up­heaval in his na­tive Al­ba­nia and came to Amer­ica with not much more than the will to suc­ceed.

In the Field

They’re farm­ing, fly­ing, be­jew­el­ing fin­ger­nails, and re­pair­ing big ships—a photo port­fo­lio of en­ter­prise in progress.

HOW I DID IT

Ad­wizar, Chef’s Cut Real Jerky

CEO SUR­VEY

Start­ing an Inc. 500 com­pany—the grandeur and the grind.

THOMAS GOETZ

Why star­tups are fools for tools.

Gnomes. Flamin­gos. Eight balls. This isn’t a rau­cous night in Ve­gas—it’s your sock drawer, if you hap­pen to be a mem­ber of sock sub­scrip­tion ser­vice Foot Cardi­gan. “We didn’t have a ton of money to com­pete with the big boys in the sock in­dus­try, and the sub­scrip­tion model had a rel­a­tively low bar­rier to en­try,” says co-founder and CEO Bryan DeLuca, a sock freak and for­mer ad guy. For roughly $12 a month, sub­scribers to the Dal­las-based startup can re­ceive a va­ri­ety of its cheeky footwear—from col­or­ful Hou­di­nis (no-show ankle socks) to Bor­ings (solid up top, funky in your shoes) to Whip­per Snap­pers (kids’ socks). “When you cross your legs and your pant leg pops up,” says DeLuca, “they say, ‘Hey—I’m here for a good time.’ ” —KATE ROCK­WOOD AND BURT HELM

Foot Cardi­gan Inc. 500 rank 270 Three- year growth 1,617.2% 2016 rev­enue $3.5 mil­lion

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