The Drive to Thrive
Armir Harris, founder and CEO of Shofur, escaped political upheaval in his native Albania and came to America with not much more than the will to succeed.
In the Field
They’re farming, flying, bejeweling fingernails, and repairing big ships—a photo portfolio of enterprise in progress.
HOW I DID IT
Adwizar, Chef’s Cut Real Jerky
Starting an Inc. 500 company—the grandeur and the grind.
Why startups are fools for tools.
Gnomes. Flamingos. Eight balls. This isn’t a raucous night in Vegas—it’s your sock drawer, if you happen to be a member of sock subscription service Foot Cardigan. “We didn’t have a ton of money to compete with the big boys in the sock industry, and the subscription model had a relatively low barrier to entry,” says co-founder and CEO Bryan DeLuca, a sock freak and former ad guy. For roughly $12 a month, subscribers to the Dallas-based startup can receive a variety of its cheeky footwear—from colorful Houdinis (no-show ankle socks) to Borings (solid up top, funky in your shoes) to Whipper Snappers (kids’ socks). “When you cross your legs and your pant leg pops up,” says DeLuca, “they say, ‘Hey—I’m here for a good time.’ ” —KATE ROCKWOOD AND BURT HELM
Foot Cardigan Inc. 500 rank 270 Three- year growth 1,617.2% 2016 revenue $3.5 million