The Jarg­ona­tor

Swat­ting the buzz­words of busi­ness


MAGANOMICS / • noun.

“The fo­cus of MAGAnomics is sim­ple,” says OMB di­rec­tor Mick Mul­vaney: “Grow the econ­omy and with it the wealth of, and op­por­tu­nity for, all Amer­i­cans.” If only some­one had thought of this be­fore.

Source: The Wash­ing­ton Post SHRINK­FLA­TION /• noun. When prod­ucts stay the same price while di­min­ish­ing in size. Pre­sum­ably, the idea comes from ac­tual shrinks, who in­vented the “45-minute hour.” Source: BBC

END- OF-LIFE / • verb. Adobe re­cently an­nounced that it was “plan­ning to end-of-life Flash.” In­stead, Adobe and Flash should have just “con­sciously un­cou­pled.” Source: Adobe

LOW BONO / • noun. Work un­der­taken at a sig­nif­i­cant dis­count for a good cause. This of­ten morphs into slow bono as it sinks to the bot­tom of the to-do list.

Source: Los An­ge­les Times

MATCH­ING LUG­GAGE / • noun. When a brand posts the same ad across all so­cial me­dia plat­forms—a mes­sag­ing fail. Your brand’s snark (Twit­ter), smug­ness (In­sta­gram), and PC-ness (Face­book) should be care­fully cal­i­brated. Source: Cam­paign

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