Swatting the buzzwords of business
MAGANOMICS / • noun.
“The focus of MAGAnomics is simple,” says OMB director Mick Mulvaney: “Grow the economy and with it the wealth of, and opportunity for, all Americans.” If only someone had thought of this before.
Source: The Washington Post SHRINKFLATION /• noun. When products stay the same price while diminishing in size. Presumably, the idea comes from actual shrinks, who invented the “45-minute hour.” Source: BBC
END- OF-LIFE / • verb. Adobe recently announced that it was “planning to end-of-life Flash.” Instead, Adobe and Flash should have just “consciously uncoupled.” Source: Adobe
LOW BONO / • noun. Work undertaken at a significant discount for a good cause. This often morphs into slow bono as it sinks to the bottom of the to-do list.
Source: Los Angeles Times
MATCHING LUGGAGE / • noun. When a brand posts the same ad across all social media platforms—a messaging fail. Your brand’s snark (Twitter), smugness (Instagram), and PC-ness (Facebook) should be carefully calibrated. Source: Campaign