PICKS AND PANS

Great cus­tomer re­views are a key to high search rank­ings. This is how to get them

Inc. (USA) - - LAUNCH -

— “Key­words in Google My Busi­ness re­views can raise those terms’ rank­ings, so have your staffers en­cour­age cus­tomers to rate spe­cific prod­ucts or ser­vices. The GetFiveS­tars plat­form, tar­geted to smallto-medium busi­nesses, au­to­mates the feed­back process.”

—Dan Leib­son, vice pres­i­dent of search, Lo­cal SEO Guide

“Bad re­views are an op­por­tu­nity. Peo­ple leav­ing aw­ful re­views have turned into our big­gest am­bas­sadors. If we get a bad re­view, we in­vite them back and as­sist them with reser­va­tions, and of­ten­times our man­agers give them their per­sonal cell num­bers. Some­times we send the re­viewer a gift cer­tifi­cate.”

—Jen­nifer Bell, ex­ec­u­tive vice pres­i­dent of mar­ket­ing, Let­tuce En­ter­tain You

“For restau­rants and re­tail, add a re­view prompt through the EPOS [elec­tronic point of sale] so it ap­pears on the check or re­ceipt. A busi­ness card telling where and how to leave a re­view can be given to cus­tomers the staff thinks might be in­spired to share their pos­i­tive ex­pe­ri­ence.”

—Wendy We­in­stein Karp, prin­ci­pal, W2K Con­sult­ing

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